6 Holiday Marketing Tips for Businesses of All Sizes

The holidays are exciting times for businesses. People tend to have more money thanks to bonuses, which means that they're looking for something to spend it on. It's a tremendous opportunity, one that your marketing department can help you strike.

Here are six marketing tips businesses of all sizes can use to leverage the holidays:

1. Get People Hyped with Countdown Timers

One of the best things that come with the holidays is a sense of urgency. Holidays don't last forever, and neither will your special deals and discounts. Put the fear of missing out to the fore by adding countdown timers to your sales.

There are plenty of ways you can utilize this, from putting updates and timers on your sites to sending email reminders to customers when the time is almost up. Even a simple reminder can provoke action they would not otherwise have taken.

Days Left to Shop

2. Start a Holiday Email Campaign

Email campaigns remain a staple for many businesses around the world and come in a myriad of forms. Leave an online cart without purchasing its contents and many companies will retarget you through email. When done correctly, an email campaign is non-intrusive and can remind people about your company's offerings.

Early launching of a holiday marketing campaign through email can net you a lot of customers. Many start shopping for the Christmas season at around November, for example. Sending it then maximizes returns and makes your campaigns more effective.

3. Make Your Content Marketing Fit the Holidays

Themed holiday articles and videos may not be evergreen, but that lack of sustainability is more than made up for in timing and appropriateness. No marketing team worth their salt ignores the value of content marketing, so go ahead and approve their holiday content plans. If it is valuable and solves the problem your consumers are having, they'll be interested in it. For example, an article explaining how your service or product solves a problem common through the holidays can drive sales that would not exist at other times of the year.

4. Create a Gift Guide for Your Customers

Gift shopping can be a startlingly stressful process, with the vast majority of issues revolving around actually figuring out what to purchase. The good news is you can help your customers with that problem. Creating a gift guide for popular holidays serves as a lead generation machine, something that not only solves a customer's problems but points them straight at your offerings.

5. Angle Your Social Media Strategy Accordingly

If your business's marketing team is doing its job, you'll have a social media presence. Whatever and wherever it is, you need to make sure that it aligns with your holiday plans. It's where most of your direct reach will come from, and it needs to get with the program so your holiday marketing campaigns will be useful.

The only problem you face is being too overwhelming, which is why you should spread out your holiday-themed posts. Start the posts a month early. Make sure your graphic designers are also on point and can make themed changes to your brand while staying true to it.

6. Offer Shipping Discounts

Do not underestimate the value of shipping discounts. There are plenty of perfect gifts that are just out of reach of travel for many people, which makes shipping their primary delivery method. Offering shipping discounts during the holidays lets you compete with the big boys like Amazon without crippling the rest of the year's revenue.

If you're having trouble crunching the math, so you come out ahead with free or discounted shipping, you can always set a minimum purchase amount. Alternatively, you can offer it for your lighter items.

Years are long, and there are plenty of holidays to take advantage of. If you're looking to give your business a boost, target one and make a marketing campaign revolving around it. Do it soon; the earlier you start planning, the better things will come out.

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We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Joseph Qrtiz
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
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SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Harry Warner
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.
Angela Tolbert

Kenneth Robinson
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Joseph Qrtiz
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Cherry Peterson
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Harry Warner
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Angela Tolbert
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.

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Statistical Performance Marketing is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Since our founding in 1999, it has been our goal to help all businesses run more efficiently and effectively online with outreach and remarketing campaigns. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever-growing drive for success.