What Is Programmatic Advertising?
Programmatic advertising uses software to buy ad space across thousands of websites, apps and streaming services in real time. Instead of buying a spot on one website and hoping the right people see it, you pay to reach specific audiences wherever they are online.
What Is Geofencing?
Geofencing draws a virtual boundary around a real-world location. When a mobile device enters that area, it can be added to an audience. That audience then sees your ads on apps and websites for days or weeks afterward.
We can draw custom shapes around a single building, a parking lot, an event venue or an entire neighborhood.
How it works:
- We draw a fence around the places your customers go, such as your store, a competitor, an event venue or a neighborhood.
- You choose when the fence is active, for example only during a trade show or on weekend evenings.
- Phones seen inside the fence during that time join your audience.
- That audience sees your display, video or streaming TV ads for a set period afterward, often up to 30 days depending on the platform.
- Conversion zones then measure how many of those people later visit your location.
How Businesses Use Geofencing
Example: How a Local Bakery Could Use Geofencing
Picture a bakery that sells everyday treats and custom wedding cakes. With geofencing it could:
- Show ads for custom wedding cakes to people who visited bridal shops or a wedding expo.
- Reach people near its shop with the “treat of the day” during the morning commute.
- Show its best desserts to people who visited competing bakeries.
- Pair a mailer to its customer list with addressable geofencing ads to the same households before Valentine’s Day.
- Measure how many people who saw the ads came into the shop.
Accountability Built In
Automation without accountability is just expensive guesswork. We do not stop at impressions. We report on website visits, calls, form fills and store visits so you can see what your campaign produced.
