Geofencing and Programmatic Ads

Reach the Right People in the Right Places

Display, video and streaming TV ads targeted by location, behavior and purchase intent. Less waste, more of the customers you want.

What Is Programmatic Advertising?

Programmatic advertising uses software to buy ad space across thousands of websites, apps and streaming services in real time. Instead of buying a spot on one website and hoping the right people see it, you pay to reach specific audiences wherever they are online.

What-Is-Programmatic-Advertising
Illustration of a geofenced area on a city map with targeted ads on a phone

What Is Geofencing?

Geofencing draws a virtual boundary around a real-world location. When a mobile device enters that area, it can be added to an audience. That audience then sees your ads on apps and websites for days or weeks afterward.

We can draw custom shapes around a single building, a parking lot, an event venue or an entire neighborhood.

Targeting Options

Geofencing

Reach people who visited a specific place, such as a competitor, trade show, home show or event.

Addressable Geofencing

Target specific households or business addresses from a curated list.

Conversion Zones

Measure how many people who saw your ads later visited your location.

Purchase Intent Data

Reach people whose online behavior shows they are in the market for what you sell.

Retargeting

Stay in front of people who visited your website.

Streaming TV and Video

Show video ads on connected TVs and streaming apps.

How Businesses Use Geofencing

  • Car dealerships reaching shoppers who visit competing lots and measuring visits back to their own showroom
  • Home service companies targeting neighborhoods by home age, value or recent sales
  • Retailers and restaurants building repeat visits from past customers
  • B2B companies reaching attendees at industry trade shows and conferences
  • Healthcare and wellness providers building awareness around their service area
How-Businesses-Use-Geofencing
Accountability-Built-In

Accountability Built In

Automation without accountability is just expensive guesswork. We do not stop at impressions. We report on website visits, calls, form fills and store visits so you can see what your campaign produced.

Frequently Asked Questions

How accurate is geofencing?

Geofencing uses mobile location data, which is accurate enough to target a specific building or lot. We draw fences to fit each location and review results to keep targeting tight.

No. Our geofencing campaigns serve display and video ads to people who entered the area. We do not send texts or push notifications.

Campaigns can start at a modest monthly budget and scale with results. Geofencing is included in our Scale, Accelerate and Expand packages.

Geofencing reaches people who visited a specific place, such as a competitor, trade show, home show or event. Addressable geofencing targets specific households or business addresses from a curated list.

We do not stop at impressions. We report on website visits, calls, form fills and store visits, and conversion zones measure how many people who saw your ads later visited your location.