Search Has Changed
Page one still matters. But Google now puts AI Overviews above the results, and many people skip search engines and ask an AI assistant instead.
Those tools pull answers from websites they can read and trust. That takes more than keywords. It takes clear answers, structured data, consistent listings and strong reviews.
Three Kinds of Search Optimization
Our SEO and AI Search Services
How SEO Work Fits Into Your Monthly Plan
What Your Plan Hours Go Toward
Every SP Marketing Experts plan includes SEO, with AEO and GEO for AI search, plus WordPress back-end updates. Plans are flat monthly packages based on team hours, from Momentum at $500 a month for 5 hours up to Accelerate at $4,900 for 50 hours, with custom Expand plans beyond that.
The hours go to whatever your business needs most that month. Early on, more of them go to fixing the foundation. Later, more go to content, reviews and links. Your report shows where the time went. See packages and pricing for every plan.
Who SEO Is a Good Fit For
- Businesses that can wait a few months for organic results while other channels bring in calls
- Companies whose customers search for a service by name or ask an AI assistant for options
- Owners who want a channel that keeps working between ad campaigns
SEO is not the right first step if you need leads next week. In that case, pay-per-click search can bring traffic while SEO builds. Many businesses run both, and the search terms that turn into leads in ads help shape the SEO plan.
What We Need From You
- Access to your website, Google Business Profile, Google Search Console and Google Analytics
- Your top services and the areas you want more customers from
- A quick review of new pages and answers, so the facts are right
- Feedback on lead quality, so reports can count qualified leads, not just form fills
Questions to Ask Any SEO Provider
Whether you choose us or someone else, ask these before you sign. Who does the work, and can I talk to them? Do I keep my website, content and accounts if I leave? What will the monthly report show besides rankings? Is there a long-term contract?
Our team is in-house, so you talk to the people doing the work. Plans run month to month or on a 12-month agreement at the same monthly rate. The onboarding steps are laid out in your first 90 days.
Frequently Asked Questions
What Your SEO Report Shows
An SEO report should connect rankings to calls and form submissions, not stop at traffic. Here is the format we use.
Illustrative example. The numbers are made up to show the format of a monthly report.
The Numbers for the Month
| Lead source | Leads | Qualified | Cost per lead |
|---|---|---|---|
| Google Business Profile | 19 | 13 | Not applicable |
| Organic search | 17 | 10 | Not applicable |
| AI assistants (referral visits) | 5 | 3 | Not applicable |
Work Completed
- Published two service pages with answers to common customer questions
- Fixed business details on four directory listings
- Added FAQ markup to six pages
Next Steps
- Write pages for the two cities where you have the most customers
- Start a monthly review request email to past customers
What a report can and cannot show. We track the calls and form submissions your tracking can capture, and qualified leads where your team records them. Some customers call from a business card, visit in person or search again weeks later, so no report can connect every lead or sale to a single source. We tell you what is tracked, what is estimated and what is not.
