Programmatic Display and Purchase Intent Data

Put your ads in front of people who are already shopping for what you sell.

What Is Purchase Intent Data?

Purchase intent data tracks online signals that show someone is getting ready to buy. That includes searches, content they read, product comparisons and sites they visit. We use those signals to build audiences of in-market buyers.

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Reach-buyers-before-they-contact-your-competitors

Why It Works

  • Reach buyers before they contact your competitors

  • Spend less on people who are not in the market
  • Target by industry, job title or company for B2B campaigns
  • Combine with geofencing to focus on your service area

Display Ad Options

Audience Targeting

Ads served to intent-based, demographic and behavior-based audiences across websites and apps.

Contextual Targeting

Ads placed next to content related to your products or services.

Retargeting

Ads that follow up with your website visitors.

Custom Creative

Our design team builds ads in every size you need.

Intent data audience targeting is included in our Accelerate and Expand packages.

How Intent Data Is Used

Scored by Buying Stage

Each prospect comes with a score that shows where they are in the buying journey, so your message can match it.

Built From Real Purchase Paths

Machine learning maps the steps past buyers took before purchasing, then finds people following the same pattern.

Email Campaigns

Intent audiences can power targeted email campaigns.

Social and Search Platforms

Audiences can be loaded into Facebook, Google, YouTube, LinkedIn, Instagram and most ad networks.

Streaming TV

Reach the same buyers on streaming platforms such as Hulu, Roku and Amazon Fire.

Privacy-Compliant

Audiences are built without exposing anyone's personal information.

Frequently Asked Questions

What is purchase intent data?

It tracks online signals that show someone is getting ready to buy, including searches, content they read, product comparisons and sites they visit. We use those signals to build audiences of in-market buyers.

You reach buyers before they contact your competitors and spend less on people who are not in the market.

Yes. You can target by industry, job title or company.

Audience targeting, contextual targeting, retargeting and custom creative built by our design team in every size you need.

Intent data audience targeting is included in our Accelerate and Expand packages.