Traditional PR seeks to promote businesses through print publications, such as newspapers and trade magazines, TV, and radio. Digital PR, on the other hand, utilizes a variety of online channels, including social media, online news sources, blogs, videos, podcasts, social media “influencers,” and more. Major advantages of digital PR include the ability to share news and information about your business more quickly and with a much broader audience, as well as the opportunity to interact directly with your customers.
Depending on the unique needs and goals of your business, a digital PR strategy may enable you to:
- Improve brand awareness
- Drive traffic to your website
- Monitor and shape your brand’s reputation
- Establish your business as an industry expert
- Improve your SEO rankings
- Gain a stronger understanding of and relationship with your target customers
- Increase leads and ultimately drive sales