Marketing
FAQs
WordPress is a highly flexible content management system (CMS) that allows you to create and manage a wide range of websites, from simple brochure sites to complex e-commerce sites. Its flexibility comes from its modular and extensible architecture, which enables you to customize and update your site to suit your needs. Here's a breakdown of its flexibility and how updates work:
- Content Updates: WordPress is designed for easy content updates. You can add, edit, or delete text, images, videos, and other types of content through the user-friendly admin panel. This means you can regularly update your site with new posts, pages, or products without much technical knowledge.
- Themes: WordPress allows you to choose from thousands of themes, both free and premium, to change the look and layout of your website. We recommend the Avada theme. You can customize these themes to match your branding and design preferences. You can switch themes at any time, but it may require a redesign to your content and settings to ensure everything looks right with the new theme.
- Plugins: WordPress offers a vast library of plugins that add functionality to your site. You can use plugins to add features like contact forms, SEO optimization, e-commerce capabilities, and more. The ability to install, configure, and update plugins easily makes your site highly adaptable.
- Customization: WordPress provides you with the flexibility to customize your site's code, design, and functionality. You can create custom themes or develop your own plugins to achieve specific goals. This requires some programming knowledge or the assistance of our developers.
- Updates and Maintenance: To keep your WordPress site secure and up to date, it's essential to regularly apply updates for WordPress core, themes, and plugins. Updates often include bug fixes, security patches, and new features. Failing to update your site may lead to vulnerabilities. Our monthly WordPress maintenance program starts at only $49/month.
- Hosting: Your choice of hosting provider can also affect your site's flexibility. Managed WordPress hosting services may offer additional tools and support for easier site management.
This is a one-time fee for the licenses.
Our private hosting package offers you the convenience of hosting your website on a professionally managed WordPress server. Our server is optimized for high-speed performance and enhanced security, ensuring your website runs smoothly and stays protected.
We've established a strategic partnership with Liquid Web, a trusted hosting provider, to deliver this exceptional hosting experience. By hosting your site with us, you benefit from direct access to our dedicated support team. Any issues or concerns that may arise will be quickly addressed within our environment, providing a faster resolution compared to dealing with third-party providers like GoDaddy.
While we highly recommend our hosting solution for its performance and support, it's entirely optional for you to choose our hosting over another provider.
Yes, all sites need this for many reasons.
A SSL (Secure Sockets Layer) is primarily used to secure the communication between a user's web browser and a website's server. While SSL/TLS is commonly associated with transactional websites where sensitive data like credit card information or personal details are exchanged, it is not limited to just these types of sites. SSL/TLS can provide security benefits for any website, regardless of whether it handles transactions.
- Data Encryption: SSL/TLS encrypts the data transmitted between the user's browser and the web server. This encryption ensures that even if the data being sent is not sensitive, it cannot be intercepted and read by malicious actors.
- Authentication: SSL/TLS certificates provide a way to verify the authenticity of a website. When a user sees the padlock icon or "https://" in the address bar, it indicates that the website has a valid SSL/TLS certificate. This can help users trust the website and know that they are interacting with the legitimate site, not a malicious imposter.
- SEO and Trust: Search engines like Google consider SSL/TLS as a ranking factor. Websites with SSL/TLS tend to rank higher in search results, which can improve visibility. Additionally, users are more likely to trust and engage with websites that have secure connections.
- Browser Compatibility: Modern web browsers may mark websites without SSL/TLS as "Not Secure," which can deter visitors and potentially harm your website's reputation.
Monthly WordPress updates typically include several components:
- Core Updates: These updates improve the core WordPress software, including security enhancements, bug fixes, and performance improvements. Keeping the core updated is crucial for security and functionality.
- Plugin Updates: If you use plugins on your WordPress site, these may have updates available. Plugin updates often include bug fixes, new features, and security patches. Keeping plugins updated is essential to ensure compatibility and security.
- Theme Updates: If you're using a custom theme or a theme from the WordPress theme repository, updates may be released to fix bugs, improve performance, or add new features. Keeping your theme updated can help maintain the look and functionality of your site.
- Security Updates: WordPress frequently releases security updates to address vulnerabilities. These updates are critical for protecting your site from potential threats.
- Compatibility Updates: Updates may also be required to ensure compatibility with the latest versions of web browsers, PHP, and other server software.
- Performance Enhancements: Some updates may focus on improving the overall performance of WordPress, making your site faster and more efficient.
- New Features: Occasionally, updates introduce new features or improvements to the user interface. These updates can enhance your experience as a WordPress user.
Whether you need to update WordPress and its components depends on several factors:
- Security: Security updates should always be applied promptly to protect your site from potential vulnerabilities.
- Functionality: Updates may include bug fixes or new features that improve the functionality of your site. If you want to take advantage of these improvements, it's a good idea to update.
- Compatibility: If you're experiencing issues with your site or plugins, updating may help resolve compatibility problems.
- Backup: Before updating, it's essential to back up your site to ensure that you can revert to a previous version if something goes wrong during the update. SP Marketing does this for you.
- Testing: If your site is complex or heavily customized, it's a good practice to test updates in a staging environment before applying them to your live site. This helps identify any issues that might arise from the updates.
Regularly updating WordPress and its components is part of website maintenance and helps ensure the long-term health and security of your site.
