The holiday season is the most profitable time of the year for email marketers. Deciding which holiday(s) you want to market around is up to you - no one knows your brand and company culture better - but it’s important that you start strategizing and sending emails now. Choose to promote holidays that compliment your company’s goals, products, and services. If you try to advertise a holiday unrelated to your business, like a luxury jewelry company offering deals on National Taco Day, you won’t see a return.
Your series of emails before the selected holiday(s), should either promote sales of your product or service, or help you stay in front of your audience by showcasing your brand. Every business is unique, so it’s up to you to choose the most effective type, voice, and design for your emails.