How to Create a Successful Website That Supports Business Growth

Your website is one of the greatest tools you can use to grow your business. Not only is your website single-handedly responsible for increasing sales and traffic, but a website can also be an indication of your brand’s worth and potential. So if you’re still stuck on a gimmicky, slow-loading website that is confusing to navigate, it’s time for a change. Here, SP Marketing Experts shares advice on creating a successful website.

Make Your Site Mobile Responsive

Americans are spending more time on their phones than ever, so your site needs to account for mobile users. Failure to develop your mobile site correctly may negatively impact the user experience. Thus, ensure that your site’s text is legible on smaller screens and that navigation is as intuitive as your web version. By doing this, you’re also ensuring that your site is more easily found on Google and other search engines.

Optimize Internal Processes, Including Process Mining

While your customer experience is of utmost importance, you can also use your website to simplify your internal processes. A good website will reduce workloads, drive productivity, and increase efficiency. How? Well, your site should connect to internal software and mechanisms that your employees use daily to simplify work. For example, integrating your Customer Relationship Management (CRM) system with your Enterprise Resource Planning tool (ERP) will ensure customer feedback and data are synced immediately to project management, accounting, and supply chain operations.

You can also use process mining to help you better understand how to align your website with customers. You can use process mining to discover and learn more about customer behavior and buying decisions so you can tailor your website to their needs. Not only can you optimize your site, but process mining can also help you increase sales, manage risk, and help you find hidden opportunities. To get started, identify potential data sources, map out a timeline, and determine key stakeholders.

Simplify Payments

Today reports that people are abandoning their online carts more than ever. This can be devastating for a small business, especially if you’re spending lots of money on pay-per-click advertising. A good way to preempt this issue is to make the checkout process seamless. Pick a reliable payment gateway and payment processor that integrates with the other operating systems on your website. Be sure to also consider transaction safety and fraud prevention when you’re managing your payment systems.

Design Matters

Don’t forget to consider designing your brand as a complete visual experience. Everything - website layout, font design, copy, etc. - should be read as part of a holistic and consistent brand. In addition, design elements like your logo and the images you use on your site and socials help create a solid first impression. For example, a well-designed logo increases the chances of recall and brand awareness while separating your business from the competition.

If you’re on a budget when it comes to logo design (and don’t want to shell out lots of money on design services), it’s easy to use a business logo creator to make your logo yourself. Simply choose your style and icon and add in any text you want to. You’ll also be able to customize your design with different fonts and colors.

Optimize Your Site for Search Engines

What’s the point of a great website if no one can find it? After you’ve finished setting up your site, it’s time to apply search engine optimization principles. This will ensure that your site is ranked appropriately and that it shows up on relevant searches. Remember, your website competes with other sites with similar content to secure a ranking. So you need to ensure you have lots of content and excellent web design to stand out amongst the competition and on the search result pages.

You can expect happier customers, increased conversions, and improved performance with an optimized website. You will also benefit from smoother internal processes and boosted productivity and efficiency with best business practices like process mining, simplified payment solutions, and good design. What’s not to love! Set up your website for a successful business (and bottom line) today!

SP Marketing Experts is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Reach out today for more info! 1-877-347-3376

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Reviews

SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Harry Warner
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.
Angela Tolbert
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Kenneth Robinson
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Joseph Qrtiz
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Cherry Peterson

Kenneth Robinson
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Joseph Qrtiz
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Cherry Peterson
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Harry Warner
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Angela Tolbert
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.

Statistical Performance Marketing

Statistical Performance Marketing is a full service digital marketing agency and web design firm located in Scottsdale, Arizona.

1-877-347-3376
Monday through Friday, 9:00am - 5:00pm

Statistical Performance Marketing
www.spmarketingexperts.com
9903 E. Bell Rd., Suite #120-B
Scottsdale AZ 85260

Statistical Performance Marketing is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Since our founding in 1999, it has been our goal to help all businesses run more efficiently and effectively online with outreach and remarketing campaigns. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever-growing drive for success.