How to Create a Successful Website That Supports Business Growth
Your website is one of the greatest tools you can use to grow your business. Not only is your website single-handedly responsible for increasing sales and traffic, but a website can also be an indication of your brand’s worth and potential. So if you’re still stuck on a gimmicky, slow-loading website that is confusing to navigate, it’s time for a change. Here, SP Marketing Experts shares advice on creating a successful website.
Americans are spending more time on their phones than ever, so your site needs to account for mobile users. Failure to develop your mobile site correctly may negatively impact the user experience. Thus, ensure that your site’s text is legible on smaller screens and that navigation is as intuitive as your web version. By doing this, you’re also ensuring that your site is more easily found on Google and other search engines.
Optimize Internal Processes, Including Process Mining
While your customer experience is of utmost importance, you can also use your website to simplify your internal processes. A good website will reduce workloads, drive productivity, and increase efficiency. How? Well, your site should connect to internal software and mechanisms that your employees use daily to simplify work. For example, integrating your Customer Relationship Management (CRM) system with your Enterprise Resource Planning tool (ERP) will ensure customer feedback and data are synced immediately to project management, accounting, and supply chain operations.
You can also use process mining to help you better understand how to align your website with customers. You can use process mining to discover and learn more about customer behavior and buying decisions so you can tailor your website to their needs. Not only can you optimize your site, but process mining can also help you increase sales, manage risk, and help you find hidden opportunities. To get started, identify potential data sources, map out a timeline, and determine key stakeholders.
Today reports that people are abandoning their online carts more than ever. This can be devastating for a small business, especially if you’re spending lots of money on pay-per-click advertising. A good way to preempt this issue is to make the checkout process seamless. Pick a reliable payment gateway and payment processor that integrates with the other operating systems on your website. Be sure to also consider transaction safety and fraud prevention when you’re managing your payment systems.
Don’t forget to consider designing your brand as a complete visual experience. Everything - website layout, font design, copy, etc. - should be read as part of a holistic and consistent brand. In addition, design elements like your logo and the images you use on your site and socials help create a solid first impression. For example, a well-designed logo increases the chances of recall and brand awareness while separating your business from the competition.
If you’re on a budget when it comes to logo design (and don’t want to shell out lots of money on design services), it’s easy to use a business logo creator to make your logo yourself. Simply choose your style and icon and add in any text you want to. You’ll also be able to customize your design with different fonts and colors.
Optimize Your Site for Search Engines
What’s the point of a great website if no one can find it? After you’ve finished setting up your site, it’s time to apply search engine optimization principles. This will ensure that your site is ranked appropriately and that it shows up on relevant searches. Remember, your website competes with other sites with similar content to secure a ranking. So you need to ensure you have lots of content and excellent web design to stand out amongst the competition and on the search result pages.
You can expect happier customers, increased conversions, and improved performance with an optimized website. You will also benefit from smoother internal processes and boosted productivity and efficiency with best business practices like process mining, simplified payment solutions, and good design. What’s not to love! Set up your website for a successful business (and bottom line) today!