How to Promote and Distribute Your Blog

This guide will show you all you need to know to be successful.

You've written the perfect blog post. You know it's great because you're an expert at your niche, and have done your research - but no one knows about it! Promoting your blog is ultimately the most important aspect of content marketing.

The more you ignore this crucial step, the more you'll continue creating well-written content that won't meet the eyes of your target audience. The good news is that there are a bunch of different ways to promote and distribute your blog.

If you want to learn how to promote and distribute your blog, this guide will show you all you need to know to be successful.

Email Promotion

Use Your Email List

Email lists are one of the easiest ways to promote your blog posts. It's an intimate, personal way for you to connect with people who already know and trust you.

The most effective emails will not just share links but also teach readers something new from your post or introduce them to a topic that they might find interesting in future articles on your site. You can use email subject lines like "What I learned today" as well as pre-written text blocks cut-and-pasted into these emails.

Email Promotion

Repurpose Existing Content

A great way you can distribute blog posts is by starting with the content you've already created.

Doing so will make it easy for you to share your content with a wider audience.

For example, if you have an article about how to bake chocolate chip cookies, but not everyone likes baking and cooking articles on their blogs, the best way would be to take what you've already written about the recipe and then rewrite it into a post called "The Best Chocolate Chip Cookies".

This would provide readers with both relevant information of interest as well as links back to other posts they might enjoy reading on your blog. You can also link these re-posts in email newsletters.

Use Content Curation Tools

Another great way of distributing your blog is using a content curation tool. These tools will allow you to syndicate existing content or promote new articles on publications across the website.

Again, this helps in introducing your content to a wider audience and achieve increased exposure. Perform a Google search on content curation tools and syndicate networks that can distribute your content.

Also, make sure that your content follows the regulations they have for content advertisers.

Promote Your Content on SlideShare

It's also great to include a discussion about the benefits of using SlideShare. This is an online presentation platform that allows professionals and experts to share their ideas, thoughts, or projects with other people in the form of slideshows.

This website can be a good way for you to promote your content as it will introduce new readers who might not have seen it before without having had access to your blog post otherwise.

Once again, this increases exposure so that more traffic comes into contact with your work through SlideShare than they would by simply browsing on social media platforms like Facebook or Twitter alone.

Try Promoting Your Content With Paid Online Ads

Another great way of promoting your blog is by purchasing paid online ads. This is a strategy that can be used to promote your content on various websites and social media platforms.

It’s important to make sure you know the audience of these sites before you begin this marketing approach, otherwise, it could end up being an expensive mistake since not everyone will share in your enthusiasm for promoting yourself or what you have created.

You want to ensure that the companies with which you purchase ads are targeting a demographic similar enough to yours so as not to waste money by having their product advertised while we find no one who shares our interest in it.

Promote Your Blog on Quora

Quora is one of the most popular websites on the internet. It's also a place where you can cleverly promote a recent blog post. Of course, if you post the link to one of your blog posts by answering a question, your content won't get much attention.

Instead, you should become an active member of the platform. On your profile and heading, highlight the URL of your blog, as this information will be visible to people who interact with you.

Finally, respond to as many questions as you can and build more authority using the platform. This will result in your bringing more indirect traffic back to your website.

Promote Your Blog on Medium

Medium is a popular blogging platform where users can share their ideas. It's also an opportunity for you to get your content in front of new readers, who are likely interested in what you have to say.

As with Quora, start by highlighting the URL on your profile and headings so that it will be visible when people go through them. You should then publish as many articles as possible before promoting any specific post (this includes guest posts).

Do not hesitate to reach out to influencers on Medium if they mention anything related to your expertise or industry. This could lead them into becoming some of your blog followers.

Promote Your Blog on Reddit

Like Quora, Reddit is another very popular online platform to promote your blog posts. There are dedicated subreddits for almost every topic, so find one that is related to your blog content and start posting articles.

You can also talk about Reddit on Quora or in social media accounts like Facebook and Twitter - if you do this, include the hashtag #reddit when mentioning it anywhere online. This will help people who search for information related to these keywords see your account's posts as well.

Promote Your Blog on LinkedIn

LinkedIn is one of the most popular social media platforms in the world. Its core demographic is entrepreneurs and business professionals. Therefore, you should make sure that your target audience aligns with the people you're bound to interact with on LinkedIn before continuing.

Fortunately, LinkedIn allows you to post blog posts to their website. This is a great place to provide backlinks to your existing blog articles and draw more attention to your website.

Unlike Quora and Reddit, readers on LinkedIn may be more inclined to visit your website and subscribe to your blog to read more of your work.

Try Guest Posting on Other Websites

Guest posting is a great way to promote your blog. Essentially, you're publishing content on another site and linking back to your website. For example, if you publish an article about blogging tips for entrepreneurs on Entrepreneur Magazine's website, its readers will be able to see that it was written by you and may take the time to read more of your work on your website.

The majority of websites on the internet allow guest authors to create content. By conducting a simple Google search, you can find hundreds of websites willing to promote your work.

You should make sure that your blog follows the guidelines set forth by the publisher, as it's a great way to save their editors time in proofreading your work or denying it altogether.

Record a Podcast

In order to reach a different medium for your blog, you should consider recording podcasts. There are many websites with large audiences that will be interested in hearing what you have to say and they may use some of the information from your podcast on their own site.

You can either do this solo or collaborate with someone else who has expertise in another field that would complement yours - it's like having an expert guest speaker!

Use Pinterest to Promote Your Blog

Pinterest is a great social media website that's all about images and visuals. It might be difficult to break into the site, but if you have pictures of your blog entries or other items on your menu, then it would make for an excellent profile page with many followers waiting for updates from you!

Use YouTube to Promote Your Blog

YouTube is a great video-sharing website that's all about videos. It might be difficult to break into the site, but if you have trailers for your blog entries or other items on your menu, then it would make for an excellent profile page with many followers waiting for updates from you!

You can even dedicate yourself to creating great content on the platform and providing a link back to your blog at the end of your videos. Once you build a massive following, you can funnel that traffic back to your website.

Use Facebook to Promote Your Blog

Facebook is one of the most popular social media websites and has been around since 2004. You can either promote your latest post by using its status update feature or create a group specifically dedicated to promoting posts related to blogging like "Bloggers at Large."

The goal here isn't just getting likes - it's making connections with people who are interested in what you're doing so they'll come back often.

Try Reaching Out to Other Bloggers

Once you have a big following, try reaching out to fellow bloggers with similar interests. Offer to mention them on your blog or social media profile and they'll likely do the same in return.

You can also try to reach out to influencers in your industry. Don't be shy, email them with a personal introduction and your blog's pitch.

However, don't let these connections go to your head - they'll only work if you keep them professional. You're not friends with these people; you just want their audience so that more people will read what you write!

Collaborate With Other Bloggers

In your outreach to other bloggers, ask them if they would like to collaborate on a blog post together. For example, if you're writing a data-driven blog post about how to improve your blog's shares, you can partner with websites like BuzzSumo to provide you with the analytics necessary to complete your article.

BuzzSumo can also republish your blog on their website and link back to your blog. This is a great opportunity to add more exposure to your blog.

Comment on Other Blogs

Believe it or not, but commenting on other blogs is a great way to prove your expertise in your industry. For example, if you're passionate about personal finance, try posting comments on other personal finance blogs.

When you comment, make sure that you're adding to the discussion in the blog. Adding useless comments can get you called out by other bloggers and even result in your comment being flagged for spam or removed.

Form a Blog Alliance

If you want to take partnering with other bloggers a bit further, you can form a blog alliance with fellow influencers in your industry. Not only is this a great way to find other professionals to talk shop with, but it can also allow you the opportunity to introduce your work to a wider audience.

Invest in Search Engine Optimization (SEO)

The more people that see your blog posts, the more readership and followers you'll have. SEO is a long-term investment, but it's an important one to make if you want to grow your following on social media or in other forums.

This is why it's important to publish content regularly on your blog. If all of these steps sound like too much work for you, then just try publishing quality content regularly.

Blogging daily might seem daunting at first. It can be difficult finding the time when balancing family life with demanding careers, but once you get into a rhythm (and find some great tools) blogging will become second nature. The most successful bloggers are those who publish frequently, whether their mode is once every month or week.

As long as you are consistent and engaged in improving the SEO of your website, your blog will naturally rise on search engine result pages (SERPs).

Create Long-Form Content

Long-form content isn't only beneficial toward ranking higher on Google, but it's also great for engaging your target audience. When you create long-form content you're answering all of the questions your audience has about a specific subject.

This will allow readers to stay on your blog and keep reading your content. It may also lead to them sharing your content on social media, which is an organic promotion opportunity.

Start Promoting Your Blog Via Email

All of these are effective methods for promoting and distributing your blog. If you already have an email list, you can promote your blog to hundreds and even thousands of potential customers with minimal effort.

To learn more about how you can use FireDrum to promote your blog, click here to sign up for free.

Email Promotion