How to Write Quality Content

Without a doubt, content is king! Nowadays, consumers scour the web to browse countless sources of information before they make a purchase. For this reason, it’s never been more important for businesses to develop quality content for their audience.

Ideally, the purpose of content is to inform or subliminally persuade the reader to press action, whether that action is to sign up for a program or purchase a service. When content accomplishes its intended goal, you can benefit in the following ways:

  • Your audience will learn more about your product or service
  • Your audience will understand that you have the solution to their need or desire
  • Your audience will receive all of the information they need to make a purchasing decision.
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Since content production is a staple of any online business, it must be taken seriously and done accurately in order to produce adequate results commensurate with your investment.

To achieve this goal, you’ll have to learn the fundamentals of writing quality content. In this article, you’ll learn how to write persuasive content that will boost your leads and conversions.

Address Your Audience’s Pain Points

This is arguably the most important aspect of writing quality content. When a prospect accesses your website, they likely will have a lot of questions about who you are, why you’re different than your competitors, your prices, and how you can help them.

Overall, your prospect is wondering what’s in it for them. The goal of your content is to address all of these questions so that your prospect understands where you’re coming from.

Many prospects have fears and doubts, known as pain points. Pain points can be anything that is deterring that prospect from making a purchase.


For example, if you’re a retailer that sells chocolate bars, your prospects’ pain points will likely be:

  • How much do these chocolate bars cost?
  • How can I be certain that I’m getting the best bang for my buck?
  • Are these chocolate bars organic?
  • What is shipping and handling like?

Do you see the point being made here?

These are pain points and every consumer has them. Now that you know what pain points are, here’s how you can write effective content.

On your website’s landing page, create a FAQs section that answers all of the questions your customer may have before they’re ready to purchase.

Next, create blog posts that address specific pain points you absolutely have to write out in detail. Make sure these blog posts are referenced in your FAQs section so your customers know where to look for more in-depth content.

Lastly, have every page on your website address the pivotal pain point of “why”.

What does that mean exactly?

This means that every page on your website should explain why that person should care who you are and what you’re offering.

Remember, you have only about 15 seconds to keep a prospect on your website. Therefore, your landing page should briefly explain why you offer the best products and services.

Your about page should conclude why you’re the best provider in your industry, and so forth.

Ultimately, your website’s content, from your blog to your FAQs, should address your audience’s pain points and bring them closer to doing business with you.

Use “Consumer Language”

Writing online content isn’t like writing an essay. You’re not going to exceed by using the most sophisticated verbiage you can think of.

That’s because that style of writing doesn’t resonate with a majority of today’s consumers. Buyers today prefer businesses to be straightforward with them, so that’s exactly how you should structure your content.

You should strive to use consumer language, which is a dialogue that doesn’t include jargon or complicated words.

In addition, it’s important to say what you mean clearly and get to the point. However, finding the balance between oversimplifying your content and making it too difficult to read can be difficult.

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Though, you’re not alone.

If you’re having trouble writing content in a consumer-friendly manner, take a look at what your competitors are doing. Since you share the same target audience, you get an accurate visualization of what your prospects what to read and how they like their content structured.

Write for People, Not Search Engines

Google has become adept at identifying low-quality content over the years. This is because many people have attempted to flood their content with keywords in order to rank high on search engines.

Google has repeatedly made it known that a website must prioritize the message and quality of content, instead of keyword implementation. This just means that you should be cognizant on writing for people, not Google or Bing.

Granted, inserting keywords in your content is important for SEO purposes. However, if you want to achieve more long-term and legitimate SEO success, your top focus should be to write to your audience.

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Start Writing Quality Content Today!

Writing effective online content isn't hard. As long as you’re concise and informative in your writing, you shouldn’t have any difficulty putting a masterpiece together.

Nonetheless, writing quality content takes practice and patience so you shouldn’t expect any overnight results. Through your commitment to informing your readers, your content will achieve long-term success not only in major search engines, but also in the minds of your prospects. Not sure where to start? Contact us today!

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