Marketing Strategies to Help Your Business Drive Revenue During the 2020 Holiday Season
For businesses of all sizes in a variety of industries, the holiday season is the most powerful time of year for boosting sales and engaging both new and existing customers. While the season is short-lived—lasting for about a month, from Black Friday through Christmas—it’s crucial for businesses to make the most of it by ensuring that their marketing strategies are optimized to attract customers and drive conversions. As with many other areas of life, the events of 2020 have posed new challenges for holiday marketing and have made online efforts more important than ever.