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For businesses of all sizes in a variety of industries, the holiday season is the most powerful time of year for boosting sales and engaging both new and existing customers. While the season is short-lived—lasting for about a month, from Black Friday through Christmas—it’s crucial for businesses to make the most of it by ensuring that their marketing strategies are optimized to attract customers and drive conversions. As with many other areas of life, the events of 2020 have posed new challenges for holiday marketing and have made online efforts more important than ever.
According to a survey by Google, nearly 75 percent of Americans who plan to shop for the upcoming holiday season said that they will get more of their shopping done online than they have in previous years, and a similar percentage said they were planning to browse for gift ideas online as opposed to in store. Therefore, businesses must ensure that they have an active, helpful, easy-to-use online presence that makes it convenient for potential buyers to shop from the comfort of their homes.
Another challenge that businesses will face this holiday season is the heightened stress—including that stemming from financial difficulties—that customers are experiencing in the wake of the pandemic. As a result, customers will be particularly receptive to discounts and special offers, as well as a simplified shopping experience that reaches them when and where they might be interested in making a purchase.
With these considerations in mind, businesses seeking to boost sales this holiday season should consider the following marketing strategies.
Here are a few ideas to help you cut through the noise and catch your customers’ attention:
Here are a few marketing strategies to help you achieve this goal:
As the holidays draw closer, the pressure increases on shoppers to make purchases and, if ordering items online, ensure that everything is delivered in time. To help your business gain an edge over the competition, your marketing strategy should be centered on your customers’ needs and position your business as a solution for their holiday stress—while also channeling the sense of urgency that comes with the season. For example, consider using time-sensitive offers, such as free shipping for orders placed by a certain date, or limited-time discounts on gift cards. Features like countdown timers on your website and in emails that tell customers how long they have left to take advantage of these time-sensitive offers can serve as an effective way to nudge them closer to making a purchase.
As you fine-tune your holiday marketing strategy, using content and imagery that tap into these emotions will elicit a warm, positive response to your brand. For example, you might incorporate content that is inspirational or focuses on themes like family and friendship. In addition, consider using video in your ads, emails, and social media posts, as it can be more effective at stirring emotion than words or pictures alone.
The following techniques can help you turn one-time buyers into lasting customers:
With the 2020 holiday season just around the corner, now is the time to fine-tune your marketing strategy in order to boost your bottom line during this season and beyond. From email marketing to social media to paid digital advertising and more, SP Marketing is here to help! Contact us today to see how our team of experts can help develop a customized holiday marketing strategy for your business.
Scottsdale Phoenix Marketing is a full service digital marketing agency and web design firm located in Scottsdale, Arizona.
(480) 699 1524
9903 E. Bell Rd., Suite #120-B
Scottsdale AZ 85260
Scottsdale Phoenix Marketing is a digital marketing agency and web design firm specializing in a variety online marketing channels. Since our founding in 1999, it has been our goal to help all business run more efficiently and effectively online. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever growing drive for success.
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