Personal Data

Information and data are the lifeblood of marketing.

Collecting information about customers is a critical part of any campaign, as it provides valuable insights into who they are, what they like, and how to get them to buy your product or service. Data can be collected in many different ways from customer surveys to social media posts, but most often it's obtained through the use of cookies on websites that people visit.

Cookies are small pieces of text that identify users by their IP address so marketers can serve ads based on their browsing habits across multiple devices. Below, you'll learn more about what personal data is, how it's collected, and why it's crucial for marketers and other third parties.

Personal Data

What is Personal Data?

Personal data is information that can be used to identify a person, such as their name or email address. It's what marketers need in order to target customers with personalized messaging and offers based on preferences they've shown across different channels.

Geofencing allows you to take advantage of the right prospect, at the right place, and at the right time. It is an exceptionally effective marketing strategy that brings excellent results for your business's marketing campaigns.

How Personal Data Is Collected:

There are many ways for marketers to collect personal data about people visiting their website including customer surveys, social media posts, and cookies. Cookies are small pieces of text stored by your browser when you visit a site with the permission of the owner so they can recognize which computer belongs to you next time it comes back online without asking each visitor again if he or she wants to accept third-party content like ads from them. This helps ensure an ad shows up on one device.


In recent years, there has been a lot of scrutiny regarding the possession of personal data by marketers and third parties.  The White House has even proposed a consumer privacy law that would give consumers more control over their personal data.

How Personal Data Is Used:

Marketers use the collected information to show ads on different channels, such as social media platforms and browsers like Safari and Chrome. Meanwhile, some websites or apps may store your credit card numbers so they can charge you for something in the future without asking for it again in what's called "autofill."

Others have argued this is an invasion of privacy because individuals don't know how third-party companies will use their info. Others argue that marketers need customer data to provide other services like personalized offers from retailers based on past purchases. There are also many arguments about whether these practices actually work since inbound marketing is usually the most effective way to approach potential customers.

Personal Data

What are the Different Types of Personal Data?

There are many different types of personal data that marketers and third parties will try to collect from you. This data helps to improve their marketing campaigns and achieve other goals important to them.

  • Demographic data: This is information about your age, gender, and interests.
  • Purchasing habits: These are the products you have purchased in the past or are currently shopping for on websites.
  • Location of residence: Marketers use this to get a general idea of where their potential customers live so that they can offer them more local services like restaurants, stores, and gas stations close by. It also helps determine which media channels will be most effective when promoting certain messages near an individual's home.
  • Social Media Data: Companies collect info from social media sites such as Facebook or Twitter to decide whether someone has any friends who fit into specific demographics (e.g., people with cancer).
  • Psychographic Information: This is any information revealing a person's lifestyle, motives, personality, etc.
  • Geo-location: This is a person's physical location on Earth, determined by his or her IP address and GPS data from any devices being used (e.g., cellphone). It can also be inferred through an individual's online activity such as browsing history or clicking links in emails. Marketers are using geo-location more and more for targeted ads because it provides the opportunity to reach people geographically closer than ever before possible with TV, radio, print campaigns, etc.

Marketers use this information to decide which messages will appeal most to potential customers.

Why Do Marketers Collect Personal Data?

Marketers collect personal data in order to predict the needs and wants of consumers. It also allows them to target customers with personalized messages that they are more likely to find appealing (e.g., coupons for a store near their location).

Marketers usually don't have much intel on their target audience. They perform a  lot of guesswork to determine the type of content their audience wants to see and the platforms they interact with.

As such, an individual's personal data is a vital tool for marketers to learn more about their audience on an intimate level.

What Will Marketers Do With Your Personal Data?

Marketers will use your personal data to segment and classify consumers into groups. Each group has a tailored marketing campaign that is aimed at the individual's specific needs, wants, interests, hobbies, etc.

The goal of these campaigns is to make products more appealing to potential customers through personalized messages.

It also allows marketers to develop new ways of reaching out to their target audience by studying how they interact with various platforms (e.g., social media).

A marketer can use your information in a variety of ways - from targeted ads on websites you visit or emails you receive about promotions for items related to what you've searched for online; targeting adverts for goods similar to the ones you researched before.

All of these reasons are examples of the ways marketers collect personal data and use it for marketing campaigns.

How Do Marketers Collect Your Personal Data?

There are several ways marketers collect an individual's personal data. Sometimes they use third-party platforms, and other times they collect this manually.

In any case, here are all of the ways marketers collect your personal data:

Cookies: These are text files that allow websites to track your browser activity across other websites. Marketers and advertisers can use your cookies to find out your interests and post advertisements on the websites you mostly visit.

IP Address: This is the unique number assigned to your computer whenever you go online. Marketers can use IP addresses to know what demographic they are targeting and post advertisements related to those demographics on websites or apps that belong to their company.

The web browser's cache: Your web browser will collect data from every website you visit, including user names, passwords, location information, cookies, etc., and store it in a small database called the "cache." Most browsers make this cache available for marketers who want personal data about people visiting sites of theirs so they can target them with ads more effectively.

What Happens to Your Data When It's Collected?

Once an individual has their personal data collected by a marketer, it is sent through one of the following processes: The first process involves using your data in order to generate revenue for advertisers or marketers themselves; this means that they might use your information to make money off you!

The second possibility - which can also be seen as creepy because companies are watching our every move online - comes about when marketing firms employ "targeting" techniques.

The question remains: should you allow marketers to collect your personal information for these purposes? The answer is at your discretion. If you don't care, either way, you can allow marketers to collect your personal information.

However, if you want to restrict access to your personal information, it's definitely up to you, and you're entitled to this right. An example of this right is Apple's new update to restrict marketers from seeing the people who opened their emails.

You can prevent any marketer or other organization from acquiring your data by law.

Why Do Third Parties Collect Your Personal Data?

The purpose of third-parties collecting your data is to create a profile of you.

For example, these organizations will collect your age range, sex, and other demographic information. They may also track the frequency with which you purchase certain products or visit their website. Then they'll use this information to send marketing material to you that corresponds to what they know about you.

You should be concerned about who has access to your personal data and how it's used; if someone uses any sort of illegal means (hacking into an account) in order to get some private info on you, then there isn't much protection available as far as finding out who was responsible.

Why Should You Protect Your Personal Data?

The easy answer to this question is you should protect your personal data because it belongs to you.

There are more specific reasons for wanting to protect your personal data too.

Your privacy is the first (and most important) reason why you should want it protected. If someone has access to information about where you live, what vehicle you drive, and so on then, they could easily find out when both of these things change. So whether this means that a hacker found their way into an account illegally or some nosy neighbor started asking questions, either one leaves a person vulnerable.

Another concern might be potential identity theft. With all the personal data floating around in cyberspace, there's always a chance of it being stolen by someone who wants to do something nefarious like apply for credit cards under your name.

This is never an ideal situation.

Your personal data belongs to you, and you should be in control of how it's acquired, controlled, stored, and used by people and organizations you don't know.

That brings us to the topic of data security.

What is Data Security?

Data security is the protection of data and information from unauthorized access, use, disclosure, disruption, or destruction.

We are all aware that internet-connected devices make our personal lives more convenient in many ways. They also create new avenues for privacy invasion as well as opportunities for malicious attackers to steal sensitive data. It's important to take steps to protect your digital life by making sure you have a plan if disaster does strike - whether it's a natural disaster like Hurricane Florence or an event caused by someone who deliberately takes advantage of vulnerabilities in software systems.

Data security isn't just pursued by people but also by small businesses and corporations.

Privacy is a fundamental human right that we all deserve and need to protect, but many don't realize the importance of it until they lose their information.

There are ways for you to take control of your own personal data; there are some things you can do as an individual, like using encryption software or picking strong passwords when accessing online services or not clicking on suspicious links in email messages from unknown senders.

What is a Data Breach?

A data breach is a cyberattack when hackers steal or gain unauthorized access to an organization's proprietary information. They may do this by exploiting software vulnerabilities, hardware failures, social engineering tactics involving convincing people into revealing passwords and other confidential details that can be used in impersonating legitimate users.

Possible consequences of these breaches include financial fraud and identity theft; because many online systems store large volumes of personal data about individuals who are not themselves involved with the particular company or business being attacked (such as home addresses).

The most obvious consequence for those affected is usually fear rather than any actual material loss from having their digital identities compromised. Identity theft has become one of the fastest-growing crimes on the internet today because it's easy to do and catching these criminals is exceedingly difficult.

How Can You Avoid a Data Breach?

There are a few precautions that you can take to protect your personal data from being compromised.

Encryption is the process of encoding information so it cannot be read by anyone without the correct key or password, which means passwords need to be long and strong and include no dictionary words!

The first step in protecting yourself against any kind of cyber attack is keeping your software up-to-date; if you're using outdated versions of operating systems like Windows XP then hackers will have an easier time breaking into your computer.

If these measures seem too drastic for some reason, another option would be to avoid sites with low levels of security, such as unencrypted websites or those that are running older browsers like Internet Explorer 11.

The most important method of keeping your personal data safe is investing in a top-notch cybersecurity service for yourself or your business. Accram provides world-class cybersecurity services to help level the playing field with the savviest hackers and keep your personal data secure.

How Can Your Personal Data be Exposed?

Your personal data can be exposed in a number of ways. Data breaches are one way that your information can get into the wrong hands and become public, exposing you to potential identity theft or other consequences.

Gaining access to your computer is another possibility as long as weak passwords or security settings are used on the device. Don't use 'password' for example - it's not difficult to guess what this word might stand for!

Personal data can also be revealed when using apps such as Facebook Messenger which often have permission levels that allow them to share information with third-party companies without informing users about this happening.

Keep Your Personal Data Safe

As you can see, something as simple and innocent as an email address can be used by marketers for their own profit. If your personal data is that easily accessed, it means that hackers can have the same benefit.

Therefore, you should keep your personal data safe by hiring Accram to invest in exceptional cybersecurity services. This way, your personal data can stay secure and out of unauthorized hands.