SEO / SEM Services

Search Strategies Designed to
Power Your Websites

With so many businesses - including your competitors - adapting to the age of automation and search, one of the most important things that you can do is research and implement SEO and SEM strategies. SEO and SEM strategies designed after popular guides, unfortunately, just won’t cut it. To gain visibility and retain clients on the web, you need to work with a partner like SP Marketing Experts to develop a custom strategy and approach. Although our formula is simple, our results are stellar and designed to fit your businesses.

Search Strategies Designed to Power Your Websites

Though SEO and SEM may seem like complicated concepts at first, forward-thinking companies that prioritize search positioning can be rewarded with more page views, return customers, and increased profits. To learn more about how we can accomplish these goals and drive more businesses to your storefront, contact us today!

First, What’s The Difference Between SEO and SEM?

First, What’s The Difference Between
SEO and SEM?

SEO, or search engine optimization, is often confused with SEM, short for search engine marketing. In a nutshell, effective SEO is intended to move a particular website higher in search engine rankings. When an average internet user searches for the website or terms related to that website, the intended site is more likely to be shown to that user. SEO falls under the umbrella of SEM as a marketing strategy. Other parts of SEM are usually curated paid ads, pay-per-click advertising promotions, and keyword analysis for targeting particular groups of potential customers.

SEO, or search engine optimization, is often confused with SEM, short for search engine marketing. In a nutshell, effective SEO is intended to move a particular website higher in search engine rankings. When an average internet user searches for the website or terms related to that website, the intended site is more likely to be shown to that user. SEO falls under the umbrella of SEM as a marketing strategy. Other parts of SEM are usually curated paid ads, pay-per-click advertising promotions, and keyword analysis for targeting particular groups of potential customers.

Both of these marketing channels play an essential role in search, guiding different types of users down relative paths. With our team of SEO and SEM experts, you know that your company will be visible through both organic listings and paid ads.

SEO & SEM Services

On-Page and Off-Page SEO

There are two essential distinctions when it comes to SEO. On-page SEO encompasses the presentation of your website to search engines, mostly through solid content writing, concise metadata, thoughtful heading and title tags, and strategic interlinking between pages of your website. Consideration of building interesting content on the landing page and service pages is a great way to improve On-page SEO. Off-page SEO involves your website’s reputation compared to other websites.

There are two essential distinctions when it comes to SEO. On-page SEO encompasses the presentation of your website to search engines, mostly through solid content writing, concise metadata, thoughtful heading and title tags, and strategic interlinking between pages of your website. Consideration of building interesting content on the landing page and service pages is a great way to improve On-page SEO. Off-page SEO involves your website’s reputation compared to other websites. This can be strengthened through improved social interaction with your website through consistent and high-quality social media posts, SEO plugins, guest blogging, and backlinking. A professional team like SP Marketing Experts can assist your company in developing a campaign for optimal on-page and off-page SEO practices.

Keyword Auditing And Research

Keyword Auditing and Research

A good rule of thumb when getting started with implementing SEO and SEM to your website is to research the keywords that would attract visitors to your site. Repeating particular keywords at specific frequencies throughout your pages, media, and even blogs can help search engines filter your pages as more relevant to searches than your competitors’ websites. Additionally, frequency specific keywords will improve your quality score and relevance for certain paid ads. During our auditing, we ask your team these questions to better identify keywords that will help your company become more visible:

  • What terms are related to your company?
  • What kind of information do your customers typically request? What questions do they frequently ask?
  • What types of people visit your website now? (If you can’t answer this, that’s fine! We utilize tools like Google Analytics to learn more about your customer demographics and interests).
  • Where do your potential customers live and work?
  • What do your potential customers want?

While researching keywords that draw customers to your website, we also explore keywords that attract users to your competitors’ websites. Evaluating the strengths and weaknesses of your competitors and current stance with popular keywords that relate to your brand, products, and services allow us to strategize with intent. As a partner of SP Marketing Experts, you’ll gain access to our audits and a consulting session to review the findings before we move forward with implementation.

Website Design

Contemporary website design includes more than a simple home page and phone number link. With search progressing to meet user’s expectations, needs, and on-the-go intent, your website has to shift and adapt to their individual needs. In short, no personalization or focus on user intent will result in lower rankings and visibility on the web. Working with us to optimize the architecture of your website and its content, users will spend more extended amounts of time on your website and return more frequently. Our web designers and graphic artists will work with you to develop product and services pages designed to drive action and sales.

Website Design

If you don’t have a website or know your site will need a total redesign, contact our web team directly. We’ll provide an analysis of your site and design recommendations on the spot.

Internal Link Recognition

When a website is structured well, search engines will often include a section of sitelinks to assist searchers in finding information. These sitelinks help direct potential customers towards certain pages on your website, increase the rate of click-through, and improve your reputation among searchers. It is not possible to request that a search engine automatically include sitelinks, unfortunately. However, a clear site structure with excellent keyword placement and an enjoyable user experience can help your website gain sitelinks. SP Marketing Experts assists with everything from structure planning to implementation, helping you display from ideal sitelinks and drive more action on your site for customers that find you through an organic search or continue their research after viewing a paid ad.

XML Sitemap Configuration

Website owners who take the time to create an XML sitemap, or an index of all of the URLs included in a website, can boost their chances of being recognized by a search engine. While a search engine can discover and evaluate the URLs of your website without an XML sitemap, putting in a little extra work to build the XML sitemap may increase your chances of improving your rankings. A basic XML sitemap includes metadata information in the form of tags regarding location, last modified times for files, change frequency and priority. Our team will make sure your XML sitemap is properly formatted and submitted to search engines.

Link Building

Link Building

A link building strategy can be a valuable part of an SEO and SEM strategy for many businesses. Simply put, link building involves convincing other websites to link to your website to boost referral traffic and gain a higher search engine ranking. Even though the algorithms used by search engines change regularly, strong linking across the internet has been shown to continually remain an essential part of high search engine ranking. Responsible website owners often rely on natural link building by earning links from high-quality websites. We work to help businesses quickly gain quality links through natural outreach and other tactics, including:

  • Manual citation building
  • Directory link submissions
  • Guest blogging
  • Geo-specific link outreach
  • And more!

Pagination Handling

As a website grows, the number of webpages grow too. This can result in duplicate content as well as split content in component pages, usually called pagination. Pagination can be handled in several ways, mostly through a sensible strategy for site building. Modern agencies like SP Marketing are capable of organizing, planning, and implementing canonical tags, which can tell the search engines to go to the correct page instead of a duplicate one. This will help with both your organic and paid search rank. Additionally, with so many websites showing similar content these days, it is vital that you work with our experts to perform regular site audits to ensure your business is not showing an incorrect or duplicate page. Or worse, your website isn’t ranking for anything at all.

Schema Markup

Similar to rich snippet technology, schema markup can give your website the extra edge in communicating page information to a search engine. In summary, schema (a vocabulary explicitly designed for search engines), helps clarify what a business is or what it offers, and how it’s relevant to a user’s interest. Connecting the dots for search engines will make sure your website is displayed at the right time. Our SEO and SEM team will write and import this special code directly into your website to boost search engine presence.

Page Speed Optimization

Search engines often reward fast-loading websites with higher rankings and improved visibility. This is because website users enjoy pages that load quickly, which contributes to higher user experience grading. Our team of SEO specialists, SEM experts, and web developers work together to determine the best approach that can help improve your page load time as well as time to first byte (these two indicators are signs that search engines look for when ranking websites). Some of the following methods we use can help speed up a website:

  • Minifying and freshening up the code so it is simpler to read.
  • Reducing the number of page redirects on your website.
  • Investing in methods of compression for larger files.
  • Using tools that change how long browser cache files are kept.
  • Improving response time with servers.
  • And more!

HTTPS (SSL Certificate Configuration)

In addition to the better encryption, authentication, and data protection afforded by an HTTPS connection (SSL Certificate), website owners can also experience better search engine results by making the switch from HTTP to HTTPS. Once used mainly for payment transactions due to its high-security standards, HTTPS has proven to be a valuable (and required) asset for websites.  As such, many search engines reward HTTPS websites with better rankings than websites on HTTP connections. Our team will work with your hosting and DNS provider to enable HTTPS and following other security measures to ensure your customers’ data stays protected and your search rank remains high.

Start SEO and SEM Services with SP Marketing Experts

Web Design Phoenix Scottsdale / Web Design and SEM Experts in Scottsdale, Arizona

A reputable agency with a track record for high returns on SEO and SEM strategies can significantly improve your website’s search engine rankings while modernizing your revenue streams. SP Marketing Experts, a trusted agency based in Scottsdale, Arizona, has a combined experience of over 50-years. Our custom SEO and SEM strategies have been proven effective for hundreds of clients driving new sales and increased loyalty across a variety of industries.

We look forward to learning more about your business and working together to boost your visibility on search!

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Google Adwords Management

Our PPC experts know what it takes to become an authority leader on Google (organically and through pay-per-click). We will design, optimize, and track campaigns that will significantly increase your search traffic and conversion rate.

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SEM Frequently Asked Questions

SEM, or search engine management, is the marketing practice that promotes a website through visual displays. These visual displays will increase website traffic and page ranking (making your business more findable when you’re searching Google, Bing or Yahoo. Most SEM efforts are paid advertising through PPC campaigns. Our PPC experts and visual design team have years of proven paid advertising management, giving us the skill set to make your business the online authority leader for your industry.

Like SEM, SEO focuses on increasing website traffic and search engine page ranking through visual displays. The major difference, however, is that SEO is an organic (not paid), effort to improve searchability.

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