SEO and you: How hosting can affect your website ranking

As a business, you’re always finding ways to make your company more visible to potential customers. In the digital world, that means that you’re continually finding ways to improve your website rank and SEO.

Did you know that where you host your site can affect your SEO? It’s true.

Below, we’ll review the most common asked questions about website hosting, how to understand what a good host is, and how to make the best decision for your business.

How does web hosting affect your SEO?

Most people believe that your host has a minimal effect on your SEO. Surprisingly, that's not true. Several factors can affect your rankings. When picking a hosting provider, you’ll need to keep some different items in mind

Related: WordPress Hosting

Downtime

Downtime can occur when your host has technical issues that stop your website from being live. SEO bots will try to visit your site multiple times a day, and if it’s down, you may have a lower rank because if it.

Some downtime for your website is unavoidable. Most hosting providers, even with the best plan, can only guarantee 99.99% of uptime. Be sure to find the best possible provider for uptime so your rankings won’t be affected.

Location

SEO rank is affected by the location your website is hosted. If the user looking for your site is based in the United States and your website is located in the United Kingdom your SEO ranking will be lower.

Finding a host with servers in the same location as you will greatly benefit your SEO rank. Be sure to do your research to find the right host.

Security

If your website is hacked, there are so many things that could happen to your SEO if it’s in someone else’s hands. Make sure that your host provider can help you take steps to ensure its security.

SSL’s are second to none when it comes to SEO rankings. If you don’t have a secure website, Google will see that and rank your website lower because of it. Potential visitors to your site will see a warning when going to your website too, turning them off from your business. As its primary goal is to protect personal information from getting hacked, Google has also been taking SSL certificates into account when ranking SEO since 2014.

A lot of hosting packages do not come with an SSL and they can be difficult to maintain. Make sure that you pick a hosting provider that offers a package with an included SSL. This will not only take the load off of you but help you feel secure and confident with your website.

How can hosting change your load times?

Google will test your load times, and if they aren’t at an optimal loading speed, they will rank you lower. Hosting can change your load times a little bit, but the most significant factor in having a fast website is making sure that your site is optimized.

Websites can run slower if your images aren’t optimized, plugins are out of date, or you have too many plugins. Having a professional look over your website in a no-cost project analysis would be an excellent place to start.

So, what can SP Marketing do for you?

As your digital marketing agency, we offer fully managed hosting. This not only guarantees that we’ll continuously be optimizing our speed and service to serve your business better.

When we say fully managed, we mean it. We include website backups, access to your very own CPanel, and we guarantee 99.99% uptime. We promise a no-hassle migration that will minimize any downtime during the transfer.

Regarding those pesky SSL certificates: We do offer packages that include them. We’ll install it for you and always keep it up to date with the latest security features.

Want to learn more about our hosting service? Please send us an email or give us a call now.

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Reviews

I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Cherry Peterson
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Harry Warner
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.
Angela Tolbert
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Kenneth Robinson
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Joseph Qrtiz

Kenneth Robinson
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Joseph Qrtiz
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Cherry Peterson
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Harry Warner
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Angela Tolbert
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.

Statistical Performance Marketing

Statistical Performance Marketing is a full service digital marketing agency and web design firm located in Scottsdale, Arizona.

1-877-347-3376
Monday through Friday, 9:00am - 5:00pm

Statistical Performance Marketing
www.spmarketingexperts.com
9903 E. Bell Rd., Suite #120-B
Scottsdale AZ 85260

Statistical Performance Marketing is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Since our founding in 1999, it has been our goal to help all businesses run more efficiently and effectively online with outreach and remarketing campaigns. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever-growing drive for success.