This section will talk mainly about blogs and any other marketing collateral, as web copy was already covered. Many websites take a professional approach to crafting online content.
This entails writing informative content that reads something like an encyclopedia entry. If you want to optimize your content for voice search, you’ll need to ditch this strategy entirely.
Instead, use conversational language in your content. The reason is that many voice queries are conversational and even include slang. This doesn’t mean that you have to put forth content that reads like the script of a music video, but it does mean you should eliminate any technical verbiage from your website.
Websites that strike a conversational and down-to-earth tone are more likely to show up for voice-related searches. If you want to receive an example of a marketer who uses conversational language on their website, look no further than Niel Patel.
Patel is one of the most intelligent marketers in the world, yet he breaks down complicated concepts in a way a third-grader can understand. His simple to read content regularly receives rich snippets, which are used by voice assistants and smart speakers anytime someone asks a related question.
Patel is a master of the art of conversation, and in a few tries, you can be a master too.