A backlink is simply a reference. It happens when another website links back to your website. In terms of SEO, backlinks are the most important triggers that can influence a web ranking.
In fact, websites with an increasing number of backlinks are more likely to rank in the top three search results of their industry. There is a caveat to this, however. In the early days of search engines, many webmasters would post their links on thousands of spammy websites to impact their ranking.
Google caught on to this trick and has since only recognized high-quality backlinks from reputable websites. The authority of a website can be determined by a metric called domain authority (DA).
This metric rates a website on a scale of 0-100. The higher the DA, the more credible a website is. Websites like TIME and ESPN have a brilliant DA score, which means if you were to receive a link from these sites, your website would experience a large boost.
This isn’t the only reason why acquiring backlinks is important. You can learn more by continuing to read below.