What Is Addressable Geofencing and How Does It Work?
Technological advancements have dramatically changed digital marketing and the way marketers target audiences. Modern marketing strategies, tools, and practices have enabled us to deliver targeted marketing messages more efficiently than ever before.
One such marketing practice is called Addressable Geofencing, and it can enable your business to gain a significant edge over your competition.
Today, we will discuss Addressable Geofencing, how it works, why it matters, how businesses use it to their advantage, and more. It will give you a better idea of this modern practice for successful digital marketing.
But before we dive into Addressable Geofencing, we will first explain what exactly Geofencing is.