What is Programmatic Advertising
Programmatic advertising has become a popular buzzword in the world of digital marketing over the past few years.
It is a relatively new approach to buying and selling digital ad inventory that has gained significant popularity in recent years. The term programmatic advertising refers to the use of technology and automation to buy and sell ad inventory in real-time.
The programmatic advertising landscape has grown rapidly over the years, and it is expected to continue to grow at an even faster rate in the coming years. According to a report by eMarketer, programmatic advertising spending is expected to reach $147 billion globally by 2021. In this blog, we will explore what programmatic advertising is, how it works, and its advantages and disadvantages.