5 Marketing Tips for Senior Entrepreneurs

Have you recently launched a business to pad your retirement income?

Entrepreneurship is a great option for seniors who no longer want to work from 9 to 5 but still hope to earn money in their golden years! However, figuring out how to market your business can be complicated. Even if you don’t consider yourself tech-savvy, an agency like SPMarketing can help you navigate the world of digital marketing! These tips can also help you master the ins and outs of small business promotion.

1. Identify Your Target Market

You don’t want to start implementing a marketing strategy until you fully understand the target market you’re trying to reach. If you haven’t identified your target market, you might not advertise across the right channels. You’ll need to define what problem you’re trying to solve for your customers, understand your customer demographic and their key characteristics, and analyze your competitor’s target markets too. You may want to look to your competitors’ marketing strategies for inspiration!

2. Establish a Brand Design

To make your marketing efforts stand out, you need to establish a consistent, eye-catching brand identity. From your print materials to your email signature, you want to make sure that your brand has its own notable style. This includes creating a memorable logo that makes a great first impression and exemplifies the qualities that separate your business from the competition.

But what if you don’t have much wiggle room in your budget for logo design? You can use a free logo design tool to design what you need! You can start by selecting your preferred style and icon, and then include any necessary text. You’ll be able to check out a variety of logos and change their fonts and colors as you see fit before making a final decision.

3. Leverage Social Media

The power of social media marketing cannot be overstated. Promoting your business on platforms like Facebook, Instagram, and Twitter can help you reach more customers. Today, plenty of seniors use social media for business and to stay connected with their loved ones. But if you don’t feel confident about your social media marketing skills, you can hire a freelance social media manager to run your accounts! To find the right person for the job, Planoly recommends asking candidates about projects they have successfully completed - for example, you can ask if they have ever developed a social media strategy for a senior-owned business before.

4. Cultivate Business Partnerships

Partnering up with another business can drive sales and boost your revenue. It’s a win-win situation, as your partner will also benefit from your collaboration! You’ll want to choose a partner who sells products or services that your customers would enjoy, but you should avoid partnering with potential competitors.

Start networking at local business events to identify possible partners. Peter Sandeen states that your partnership marketing initiatives could include anything from blogging about each others’ products to hosting webinars together to promoting each others’ services on social media.

5. Collect Testimonials

Sharing feedback from happy customers is one of the best ways to build trust in your business amongst your audience. These positive testimonials prove that your company can deliver on its promises. Not sure how to collect more testimonials? You could offer rewards to customers who submit reviews, such as freebies or discounts on future purchases. After a customer purchases something from you, you could also send out an automated email asking them to review the transaction.

For senior entrepreneurs, business marketing can seem complex. But by working on new skills and outsourcing certain tasks to freelancers or agencies, you can develop a highly effective marketing strategy. These marketing tactics will help you earn more through your business to fund your retirement!

Need a team to develop your digital marketing strategy? Look no further than SPMarketing for all of your online marketing needs! Request a no-cost project analysis through our website today.

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Reviews

We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Joseph Qrtiz
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Cherry Peterson
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Harry Warner
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.
Angela Tolbert
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Kenneth Robinson

Kenneth Robinson
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Joseph Qrtiz
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Cherry Peterson
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Harry Warner
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Angela Tolbert
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.

Statistical Performance Marketing

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Statistical Performance Marketing
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Statistical Performance Marketing is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Since our founding in 1999, it has been our goal to help all businesses run more efficiently and effectively online with outreach and remarketing campaigns. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever-growing drive for success.