How Businesses Can Create a Successful Social Media Strategy
Whether you’re a “solopreneur” or work in the marketing department of a large corporation, social media is an essential tool for promoting your business. With more than 3.4 billion global users across various platforms in 2019, social media offers a powerful way to connect with your current customers while attracting new ones. However, it’s not enough to simply start a Facebook or Twitter account and post about your business once in a while. The social media marketing landscape is competitive, and ensuring that your efforts yield strong results will require a comprehensive strategy tailored for your goals and the unique characteristics of your business.