5 Ways to Improve Your Business' Digital Marketing ROI in 2019

If you want to improve your business' digital marketing ROI (return on investment) in 2019, you must develop a strategic plan-of-action to optimize your results. Digital marketing can be a serious driver of revenue for brand builders, but 'spray and pray' marketing won't work. If you are a business owner or entrepreneur wanting to maximize your company's growth efforts in 2019, following are five essential digital marketing changes you should be making.

Mobile Marketing

If you make only one digital marketing change in 2019, upgrading your mobile marketing strategy is likely your best bet. Regardless of whether you are targeting the B2C (business-to-consumer) or B2B (business-to-business) sector, a large percentage of your target customers will access your company's information via mobile device. The sooner you develop a detailed mobile marketing strategy, the sooner you can engage with customers actively searching for businesses just like yours. A mobile optimization strategy should include everything from upgrading your website to making sure your content marketing strategy includes chatbot technology to improve audience engagement.

rocket phone speed online marketing graphic

Content Marketing Analysis

Speaking of content marketing strategies, if you want to improve your digital marketing return on investment in 2019, develop a plan-of-action to analyze your content marketing outreach on a regular basis. Content marketing analysis helps you understand whether your buyer personas are working, whether your content distribution strategy is reaching the right audience, and whether you are publishing often enough to extend your brand's reach.

Video Outreach

Video marketing is more important than ever in 2019. Consumers are engaging with content on their mobile devices in increasing numbers, making video the perfect audience engagement tool for savvy brand builders. Increase your business' video outreach in 2019 by using multiple tools including YouTube, Facebook Live, and Twitter video uploads too.

Influencer Analysis

Analyzing influencer campaigns is another excellent way to improve your business' digital marketing return-on-investment. Track how other brands are using influencer marketing and then use that information to tweak your content marketing and social media marketing strategies. Even if you don't engage influencers to grow your brand, you can use the information gleaned from other influencer marketing campaigns to adjust your brand building efforts.

Chatbot Outreach

Thanks to easy-to-install chatbots, connecting with consumers is now easier than ever. Use a tool like BotList (botlist.co) to find artificial intelligence chatbots for your website or social media profiles. Bot technology allows you to have AI-enabled conversations with potential customers and build profitable relationships in the process.

Incorporate these five business development tips into your digital marketing strategy and there's a mighty good chance you will significantly improve your return-on-investment in 2019. Focus on building connections with consumers and providing valuable content to ensure your digital marketing outreach efforts are optimized for success.

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Reviews

SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Harry Warner
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.
Angela Tolbert
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Kenneth Robinson
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Joseph Qrtiz
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Cherry Peterson

Kenneth Robinson
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Joseph Qrtiz
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Cherry Peterson
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Harry Warner
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Angela Tolbert
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.

Statistical Performance Marketing

Statistical Performance Marketing is a full service digital marketing agency and web design firm located in Scottsdale, Arizona.

1-877-347-3376
Monday through Friday, 9:00am - 5:00pm

Statistical Performance Marketing
www.spmarketingexperts.com
9903 E. Bell Rd., Suite #120-B
Scottsdale AZ 85260

Statistical Performance Marketing is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Since our founding in 1999, it has been our goal to help all businesses run more efficiently and effectively online with outreach and remarketing campaigns. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever-growing drive for success.