How to Incorporate Digital Marketing with Traditional Marketing
The sole purpose of a business is to generate revenue. Needless to say, that can’t be done without an established marketing strategy. For a long time, businesses have strived to promote their services or products through signs, billboards, direct mail, cold calling, and more.
Though, after the advent of the internet, digital marketing has become the golden standard. Why? That’s because half of the world’s population uses the internet. Many of these people use the internet to find local businesses, shop for online products, and find solutions to their problems.
So, does that mean that traditional marketing is dead? The answer is the contrary. According to EventTrack 2018, 85% of consumers stated that they were likely to purchase after having a face-to-face experience with a brand. This statistic alone proves that “old-school” marketing is still effective.
However, traditional marketing is more effective when it’s paired with high-performance digital marketing methods. Do you want to know how you can achieve long-term success with multiple audiences through both traditional and digital marketing?
This in-depth article will detail how you can develop a unified marketing approach to boost your revenue and brand’s proximity.