How Social Media Marketing and SEO Work Together
When cultivating a digital marketing strategy for your business, your main goals probably include improving your website’s ranking in search engine results, and growing your following on social media. While social media marketing and search engine optimization (SEO) both offer powerful ways to help your target customers discover your business, drive engagement, improve brand awareness, and ultimately increase sales, it may not seem at first that the two strategies are closely related. While there is generally not a direct link between social media marketing and SEO, they work together in several ways, and optimizing one will likely improve the results of the other.
Before delving into ways to make the most of the relationship between social media marketing and SEO, let’s briefly define each technique and explore how they may impact each other.