How to Gear Your Brand Toward Millennials

Years have passed and time has changed enough to introduce an entirely new workforce and market into the world. Individuals born from at least 1985 to 2000 are identified as Millenials.

The name of this cohort is derived from the generation’s childhood and adult years after the year 2000, the new millennium. As of right now, Millennials make up a large majority of the workforce and represent a large proportion of worldwide consumers.

Therefore, if you’re indifferent towards this generation or have no idea of how you can adapt your marketing strategy to tailor to them, you could alienate much of your customer base and rapidly lose revenue opportunities.

Fortunately, Millennials aren’t that much different than previous generations and reaching them isn’t rocket science. In this article, you will learn a few Millennial marketing trends you can follow to develop an effective, modern marketing strategy.

Utilize Video Marketing

Video is apparently beloved by Millenials. An in-depth study from Animoto proved that 80% of Millenials will use videos to conduct research before making a purchasing decision.

This is a huge statistic, mainly because video marketing was commonly viewed as an optional tactic. In a world where Millenials possess market influence, this is clearly not the case.

The good news is that utilizing video marketing is relatively inexpensive and simple to master. Here are a few tips to get you started.

Use YouTube - YouTube is the world’s largest video streaming website and most of its users are Millennials. It’s free to create and personalize your own channel to begin making videos.
Obtain Necessary Equipment - Invest in a quality video camera (a smartphone will suffice), editing software, and a photo editor to make creating videos possible.
Keep Your Videos Handy - It’s important to promote your videos on social media, but you should also post them on your website and even on your blog. Keep your videos handy and available in case your audience prefers to watch it instead of reading your content.

Video marketing isn’t difficult, but it will require some patience and skill to edit and produce high-quality videos your audience will relate to. Nonetheless, video marketing is the gateway to a Millennial’s attention.

Prioritize Mobile Interaction

25% of Millennials typically spend an average of five hours on their mobile phone, while 25% check their phones more than 100 times per day.

As a result, it’s essential to optimize your marketing strategy for mobile devices. Particularly, you will have to adapt to how you create ads that will appear on a smartphone or tablet.

This means that if you’ve been getting by with a website that’s not mobile-friendly, you’re going to need to get with the program. Ultimately, you can work with your web designer to optimize your landing pages and advertises to leverage a mobile-friendly design and experience.

You can also take advantage of in-app ads, Instagram story ads, discovery ads from Google’s video.

rocket phone speed online marketing graphic

Work With Influencers

What sets this generation apart is their indifference of traditional advertising methods. Simply put, Millennials don’t like to be advertised to. Instead, they rely on friends and influencers to steer their purchasing decision.

Influencers are extremely popular individuals on the internet and social media. They possess large followings you can use to spread your message and promote your products.

68% of Millennials agree that they can be influenced by their peers on social media to go through with a major purchase. Therefore, if you really want to get through to this new generation, you’re going to have to utilize a platform that is proven to generate attention.

To do so, hire a popular influencer that has a similar target audience and check to see if they possess the values you would want from someone representing your business.

Next, initiate a small trial with your influencer where they can promote your products or services. In this experiment, pay attention to how many referrals you are receiving every week.

If this number increases steadily over the next few weeks, you have just found the right influencer for your brand. If not, don’t worry. There are countless influencer platforms that can match you to a suitable influencer.

Begin Your Millennial Marketing Strategy

It doesn’t require much brainstorming to understand how to market to Millennials. Taking advantage of social media and video marketing is a great way to leverage mediums that Millennials are already using.

As long as you are willing to adapt your marketing strategy with modern times, you should succeed at impressing this new generation, while boosting your conversions and sales opportunities. Interested in learning more? Contact us!

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Kenneth Robinson

Kenneth Robinson
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Joseph Qrtiz
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Cherry Peterson
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Harry Warner
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Angela Tolbert
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.

Statistical Performance Marketing

Statistical Performance Marketing is a full service digital marketing agency and web design firm located in Scottsdale, Arizona.

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Statistical Performance Marketing
www.spmarketingexperts.com
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Scottsdale AZ 85260

Statistical Performance Marketing is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Since our founding in 1999, it has been our goal to help all businesses run more efficiently and effectively online with outreach and remarketing campaigns. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever-growing drive for success.