25% of Millennials typically spend an average of five hours on their mobile phone, while 25% check their phones more than 100 times per day.
As a result, it’s essential to optimize your marketing strategy for mobile devices. Particularly, you will have to adapt to how you create ads that will appear on a smartphone or tablet.
This means that if you’ve been getting by with a website that’s not mobile-friendly, you’re going to need to get with the program. Ultimately, you can work with your web designer to optimize your landing pages and advertises to leverage a mobile-friendly design and experience.
You can also take advantage of in-app ads, Instagram story ads, discovery ads from Google’s video.