How to Optimize your Advertising with Geofencing
Your business has a message, but how do you get it to your target audience? As technology advances, the methods of advertising advance with it. While it used to be that the most probable way of reaching your customer outside the house was through radio and billboards, advertisers can now reach their target audience anytime and anywhere through their smart phones. Whether they at a certain location, near your store or business, or even outside your competitor’s, a simple alert can bring your message to the right person at an opportune time for them to see it. But how exactly does this happen? Through geofencing.