- Web Design
- Digital Marketing
- Graphic Design
Your business has a message, but how do you get it to your target audience? As technology advances, the methods of advertising advance with it. While it used to be that the most probable way of reaching your customer outside the house was through radio and billboards, advertisers can now reach their target audience anytime and anywhere through their smart phones. Whether they at a certain location, near your store or business, or even outside your competitor’s, a simple alert can bring your message to the right person at an opportune time for them to see it. But how exactly does this happen? Through geofencing.
The name geo-fencing in itself explains a lot. Geofencing is a using radio frequency identification (RFID) or GPS technology to create a geographic fence or perimeter to target your audience. By using this location-based technology, businesses can connect with customers through their smartphones as the enter or leave a designated geographic area.
When using geofencing to advertise, a virtual geofence is created around a specific location from which the business wants to build their audience. This location could be a local, high-traffic area, an event, or even a competitor. When people enter the geo-fenced location during the established timeframe of the campaign (yes, you can even set it for specific times!), they will become a part of the targeted audience. They will then receive email alerts, app notifications or text messages, or depending on the type of campaign, see the business’s ads through various apps or mobile browsers for up to 30 days after entering the geofenced area.
There are a variety of ways to use this technology, but three basic types of geofencing:
To make it a little clearer, let’s explore an example - a bakery that sells baked goods and creates wedding and special occasion desserts. This bakery could use geofencing to:
With a little creativity and a little strategy, the possible advertising campaigns through geofencing are endless!
In the age of smartphones, geofencing is highly effective. You can target your specific audience at specifics times, which allows you to market to true potential customers and not waste ad spend on general audiences, which is a smarter way to use ad spend and deliver advertising.
Geofencing also allows you to track those who see your ads and visit your business so you can measure your ROI. You can also easily modify your campaigns on the go. If users aren’t responding to your promotions, you can investigate what’s not working in your campaign and make appropriate changes.
Interested in hearing how some big businesses have used geofencing in their ad campaigns?
Uber: Can you guess where Uber created their fences for their campaign? They set up fences around airports, hotels, night clubs, and more so that people would get notifications letting them know Uber drivers were nearby, right when they need them.
C.R. England: C.R. England, a transportation service, used geofencing to find truck drivers. They targeted places like truck stops to send their ads. Coupled with enticing ad copy, the geofencing campaign helped them receive more job applicants.
American Eagle: An apparel store, American Eagle used geofencing to increase sales for their factory outlets. Shoppers who had the American Eagle app received promotional ads as soon as they entered the outlet mall parking lot, which resulted in increased sales by three times.
Are you ready to optimize your advertising campaign to be more accurate and achieve a higher return on your investment? If so, geofencing is the perfect alternative for your business.
At SP Marketing, we use the most advanced location-based advertising technology designed to accommodate your specific campaign. You can utilize our geofencing advertising technology to customize your target audience with pinpoint accuracy and custom targeting shapes.
Begin your geofencing campaign today!
Scottsdale Phoenix Marketing is a full service digital marketing agency and web design firm located in Scottsdale, Arizona.
(480) 699 1524
9903 E. Bell Rd., Suite #120-B
Scottsdale AZ 85260
Scottsdale Phoenix Marketing is a digital marketing agency and web design firm specializing in a variety online marketing channels. Since our founding in 1999, it has been our goal to help all business run more efficiently and effectively online. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever growing drive for success.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.