Your guess is just as good as ours, but there are several reasons why you shouldn’t increase your outbound marketing budget any time soon.
- Low ROI: It can be difficult to track the success of an outbound marketing initiative, so many businesses end up being blindsided with the amount of money they’re getting back from their campaigns.
- Too Many Obstacles: Consumers don’t like spam. Technology such as a do-not-call list, email spam filters, and even Netflix can prevent you from sending your message directly to a prospect.
- Not Worth It: From an elementary standpoint, you can’t possibly spend thousands of dollars on TV commercials and print ads and receive low yield. It’s not practical and it’s a waste of time and money.
As you can see, outbound marketing is not an ideal marketing strategy if you’re serious about seeing every spent dollar of your marketing budget return to your business.
Accordingly, here are the benefits of delegating your budget to an entirely inbound marketing strategy.
- Higher Conversion Rates: Since your prospects will come to you when they’re ready to buy, they’ll be much more likely to close a purchase.
- Peace of Mind: You’ll never have to worry about getting your email or call blocked by a prospect. When an interested prospect wants to learn more about what you’re offering, you’ll be the first to know.
- Increased ROI: Inbound marketing success is easy to track because you’ll be instantly aware once a prospect calls you or signs up for your email list. This will allow you to nurture your leads effective and achieve an increased ROI.
To answer the question of this section, inbound marketing is the better marketing initiative. If you’re ready to commit your marketing dollars to develop a sound inbound marketing plan, then keep reading to access some effective inbound marketing tips.