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Different businesses have various tactics for marketing their brand. Whether it's through cold calling or search engine optimization (SEO), every business has its own way of marketing their products and services.
However, are these methods effective? Do these methods yield productive results, and are you seeing tangible growth combined with a high return on your investment? Unfortunately, many businesses across the world can’t answer these important questions with even a modicum of certainty.
Although marketing is a custom strategy, there are two common marketing initiatives that many businesses use today, which are inbound and outbound marketing.
In this article, you will learn the difference between these two concepts and understand the more effective marketing initiative you can use to increase your leads and augment your sales.
Outbound marketing refers to any activity in which a company initiates a conversation with a prospect. Particularly, outbound marketing is solely based on the concept that a business must reach out to a prospect to directly market their products and services.
By definition, outbound marketing strongly differs from traditional marketing tactics. Instead of funneling prospects through advertising and designated marketing channels (social media, internet, etc), businesses who utilize outbound marketing rely on their prospects to accept their cold sales pitch.
Examples of outbound marketing include:
Overall, outbound marketing is an attempt for a business to send a direct message to their prospects. The success in this strategy solely relies on if that prospect will be willing to listen and commit to that message.
Unlike outbound marketing, inbound marketing is based on the concept that your customers will find you when they need you.
Paid search marketing, SEO, content marketing, and opt-in email marketing are all examples of inbound marketing because customers can use all of the following to find a prospective business when they’re ready to purchase - not the other way around.
Which marketing initiative do businesses typically spend more money on? Shockingly, the answer is outbound marketing. The reason the word “shockingly” was used in the previous sentence is that inbound marketing produces more lucrative and long-term results than outbound marketing.
Organizations spend as much as 90% of their marketing budget on outbound marketing. You may be wondering “why do so many businesses throw their money at outbound marketing techniques if they’re not working?”
Your guess is just as good as ours, but there are several reasons why you shouldn’t increase your outbound marketing budget any time soon.
As you can see, outbound marketing is not an ideal marketing strategy if you’re serious about seeing every spent dollar of your marketing budget return to your business.
Accordingly, here are the benefits of delegating your budget to an entirely inbound marketing strategy.
To answer the question of this section, inbound marketing is the better marketing initiative. If you’re ready to commit your marketing dollars to develop a sound inbound marketing plan, then keep reading to access some effective inbound marketing tips.
If you are attempting to delve into the world of inbound marketing success, you’ll likely need some help from a professional (we’ll get to that further below). Nonetheless, inbound marketing isn’t a challenging activity.
To provide you with a great idea of how you can start getting more leads and increased revenue from your marketing campaigns, here are 10 simple tips you can start putting to action right now!
Clearly, inbound marketing isn’t very hard to do. However, to receive tangible growth from your strategy, it would be wise to partner with a professional marketing company.
Since you’re already interested in utilizing inbound marketing for your business’ success, give us a call today at 1-877-FIREDRM (1-877-347-3376) or click here to speak with us right now about how we can take your sales from the basement to the roof.
Scottsdale Phoenix Marketing is a full service digital marketing agency and web design firm located in Scottsdale, Arizona.
SP Marketing Experts
9903 E. Bell Rd., Suite #120-B
Scottsdale AZ 85260
Scottsdale Phoenix Marketing is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Since our founding in 1999, it has been our goal to help all business run more efficiently and effectively online. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever growing drive for success.