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All websites aren’t created equal. Prominent websites such as news publications, major online store chains, and large companies all have a standard advantage over businesses with lesser-known websites.
Of course, there are ways to improve the prominence of your website. This involves increasing your site’s domain authority (DA). Domain authority is a very essential web statistic that can affect how your site ranks online.
Websites with a high domain authority are interpreted by search engines to be trustworthy and reliable sources of information. If you want to understand the basics of domain authority, then continue reading for more in-depth information on the subject.
Domain authority is a self-explanatory concept. It simply is defined as the amount (between 0 to 100) of “authority” your domain or website has compared to other sites. Domain authority influences the rankability of your website.
Generally speaking, Google is more likely to rank an article from History.com about World War II than the same article from your blog. This is because History.com has built a reputation for providing quality content and has tons of backlinks.
Backlinks are links directed back to your website. Websites that contain a diverse portfolio of backlinks are more likely to rank well online and typically have a high domain authority.
Websites that receive tons of backlinks will rank well, increasing their domain authority. Ultimately, this means that your website has to produce some valuable information or resources that other websites will want to link to.
The process of acquiring links across the web is called link-building, and it’s one of the most important aspects of search engine optimization (SEO). According to Search Engine Journal, marketers say that link-building is their most effective SEO strategy.
This is because building links throughout the web is like purchasing real estate. The more properties you have, the higher your net worth and lucrative your revenue streams will be.
Likewise, the more links you acquire, the higher your SEO score and domain authority will be.
Now that you fully understand what domain authority is and why it’s important, here are some ways you can improve it for your website.
Again, unless you run a popular company like Apple or Coca-Cola, you don’t have much of a chance of creating content that will rank above those types of competitors.
But, there is a major caveat.
If you take a strategic approach to create exceptional content, you have a great chance of doing so. One way you can is by using Brian Dean’s Skyscraper Method.
Here is a step-by-step guide on how you can utilize this method to your advantage.
As you can see, the Skyscraper Method is straightforward. By creating exceptional content, you can usurp your competitors and even industry giants. As your content begins to rank, you have a unique proposition.
Prominent websites will want to link to a better resource, which is your article. On your end, you’ll receive a backlink.
Again, the more backlinks you receive (from prominent websites), the higher your domain authority will be. However, creating great content is only half the battle. There are other aspects of building your domain authority
Link-building is one of the most tedious and manual marketing activities you will ever participate in, but it’s highly rewarding. Unlike automated marketing and email software you can use to make tasks more convenient, you will have to dirty your hands if you want to acquire more links.
Essentially, asking for links is a proven strategy of doing this. Granted, it will take a lot of time to do this and you may not know where to start. Nonetheless, if you want to take the necessary steps to increase your domain authority, this is an important step.
Here is how you can successfully ask for more links.
Asking for links is completely manual, which means you’ll have to invest significant time and resources to get it done properly.
Part of building an incredible resource that will generate links is actually finding quality content to link to. By linking only to content that’s resourceful (and from prominent websites), you’ll be boosting your own domain authority.
This concept is very similar to an essay. If you were writing a paper about how drinking water can fight cancer, you better have well-researched sources to validate your thesis and make your paper more authoritative.
In the same way, if you’re writing a blog article about the causes of diabetes, it makes sense to link to popular web references, like WebMD and Mayo Clinic. Google regularly rewards these sites with rich snippets, or a small excerpt from their articles you will first see when typing in a question on Google.
To check the domain authority of any website, you can use Afrefs’s tool to get the job done.
When writing your content, make sure you are always linking to prominent references. By doing so, you’ll be participating in a perpetual cycle of link-building that will impact your domain authority score over time.
An unrelated way of impacting your domain authority is building your SEO. After all, how will prominent sites gift you links if your website doesn’t rank well in the first place? Usually, websites that rank poorly online are not designed well.
With this often being the case, many publishers will become reluctant to link back to a site that doesn’t look the part. Invest your resources in hiring an experienced SEO agency to make sure that your website is in perfect shape.
If your website is built to thrive online, it’ll be much easier for you to create content with high-ranking potential.
Through effective content marketing, you can succeed in getting the word out about the content you’ve created. Promoting your content is much more than posting links to your articles on Twitter and Facebook.
It’s much more than that. Content promotion is an extensive and time-consuming process. In fact, it’s highly recommended to share your content more than once on social media.
If you want to get a head start on effective content promotion tactics, then you can try to repurpose your articles into infographics and videos to post on YouTube and Instagram. The more ways you can present your top content, the better.
If you’re writing heavily-researched articles or statistics, you can always pitch an article to a journalist, especially if it’s about a serious matter. For example, if you run a medical practice, you can contact a journalist if you’re noticing a massive outbreak in the flu. The journalist will do all of the work in writing an article and linking back to your website.
Improving the domain authority of your website is a comprehensive process that will take time to develop. By starting the process now, you’ll be laying the foundation to reap amazing benefits in the long-term.
Of course, before you can successfully increase your domain authority you’ll need to learn about helpful visual search tactics. The next post in this series will be about the basics of visual search and how you can implement it for your business.
Scottsdale Phoenix Marketing is a full service digital marketing agency and web design firm located in Scottsdale, Arizona.
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9903 E. Bell Rd., Suite #120-B
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Scottsdale Phoenix Marketing is a digital marketing agency and web design firm specializing in a variety of online marketing channels. Since our founding in 1999, it has been our goal to help all business run more efficiently and effectively online. Combined, our team of designers, developers, and marketing experts have over 40 years of experience and an ever growing drive for success.