Social media is the perfect place to promote brand videos. However, you have to take into account that every social media platform is different. Many people make the mistake of creating a video and posting them simultaneously on all of their social media networks.
For example, a YouTube link may seamlessly fit into Twitter and Facebook, but it can’t be embedded into Instagram. For this reason, you should create custom videos for each platform.
If you’ve created a YouTube video, you can post clips of the video on Facebook and Twitter. Lastly, you can post a short clip on Instagram with a link to your website and a call-to-action (CTA) in the description.
It may take more time and effort to do this, but it’s essential to make repurpose your to be embedded in all major social media platforms.