Case Study: Arizona Valleywide Appraisals

How a Phoenix-area appraiser went from no SEO setup to a page for every city it serves.

The Challenge

Arizona Valleywide Appraisals serves the Phoenix metro area. The website had no SEO plugin, advertised 19 cities but had pages for only a few of them, and sent search engines thin pages with little content. Images were large and slow to load.

Services Provided

SEO audit and remediation
Local SEO and city pages
Structured data and FAQ content
Website speed and image optimization

Work Completed

Added local business structured data
Wrote titles and descriptions for 20 pages
Removed thin pages from search results
Rewrote 5 city pages and built 14 new ones, so every advertised city has its own page
Added 7 FAQ sections with matching structured data
Wrote descriptions for 45 images
Served modern image formats to browsers that support them

Measurable Results

Measured on the website, before and after the work:

Cities advertised with their own page: all 19, with 14 new city pages built and 5 rewritten
Image weight served to modern browsers: down 83%
Pages with written titles and descriptions: 20 added
FAQ sections with structured data: 0 to 7