Setup and Optimization
Monthly Management
What to Have Ready Before We Manage Your Profile
A Business Profile is only as good as the information behind it. The more accurate details we start with, the less time we spend fixing problems later.
Ownership and Access
The primary owner of your profile should be an email address your business controls, not a personal account or a past vendor. We get added as a manager. If you leave us someday, you keep the profile and its reviews.
If you do not know who owns your profile, that is the first thing we sort out.
Details to Gather
- Your business name exactly as it appears on your signage and paperwork
- Your address, or the cities and ZIP codes you serve if customers do not visit you
- A full list of services, plus the services you do not offer
- Regular hours and the holidays you plan to close or change hours
- Real photos of your team, your work, your vehicles and your storefront
Mistakes That Hold Profiles Back
Mismatched details across the web. When your name, address or phone differ between your website, Yelp and other directories, it can weaken trust in your listing. We check these listings, often called citations, as part of local work.
Too many people editing. A former employee or an old agency with access can change your details without anyone noticing.
Stock photos only. Customers want to see the real people and places they will deal with.
A wrong primary category. It is one of the strongest signals for which searches you show up in, and many profiles have one that is close but not right.
What a Profile Cannot Change
Distance from the person searching plays a large part in map rankings. Good management helps you compete in your area, but it cannot make a Scottsdale business show up first for every search in Tucson. We set expectations around where you can realistically compete.
Multiple Locations
Each location needs its own profile, its own staffed address and its own local photos and reviews. We keep naming and categories consistent across them so one location does not drift away from the rest.
For a do-it-yourself starting point, use our local SEO checklist. If you run several locations, see how we support franchise and multi-location businesses, or read more about why local SEO matters.
