How Local Services Ads Work
Local Services Ads appear above regular search ads for many service searches. Customers see your reviews, service area and the Google Verified badge. You pay when a customer contacts you through the ad.
Who They Work For
Home services like plumbing, HVAC, electrical, pest control and cleaning, plus many professional services such as legal, financial and real estate. Eligibility depends on your industry and location.
What We Handle
How to Get More Booked Jobs From Local Services Ads
Getting approved is only the first step. What you do with each lead decides whether Local Services Ads pay off. Here is what we tell every client before launch.
What to Prepare for Verification
- Your business license and proof of insurance, where your trade requires them
- Owner and, in some industries, technician details for background checks
- Your exact service area, listed by city or ZIP code
- A list of the job types you do and the ones you do not want
Requirements vary by industry and change over time, so we confirm the current list for your category before you start gathering documents.
Answer the Phone
Every missed call is a lead you paid for. Google also considers how responsive you are when it decides which businesses to show. Set your ad hours to the times someone can actually answer, not your office hours on paper.
If you get message leads, reply quickly. A short, personal reply beats a long one sent hours later.
Pick Job Types Carefully
Turning on every job type can fill your phone with work you do not want. A roofer who only does replacements should not pay for small repair calls. We match the job types to the work that makes you money.
How We Measure Progress
Cost per lead is a start, but cost per booked job matters more. We ask you to mark which leads turned into jobs, either in the Local Services Ads app or in your own customer system. That tells us whether to raise the budget, narrow the service area or change job types.
Common Mistakes
- Letting calls go to a voicemail box that is full
- Never rating leads, so poor leads are not flagged
- A budget so low the ads rarely show
- Few recent reviews compared with nearby competitors
Who This Is Not For
If your industry is not eligible in your area, or you cannot answer calls during business hours, search ads are usually a better choice. Learn more about our Google Ads management, how we help home services businesses grow, and how our reviews and reputation management supports your ranking.
