Google Local Services Ads

Show up at the very top of Google with a trust badge. Pay for leads, not clicks.

How Local Services Ads Work

Local Services Ads appear above regular search ads for many service searches. Customers see your reviews, service area and the Google Verified badge. You pay when a customer contacts you through the ad.

Illustration of Local Services Ads results with reviews, a verified badge and a call button
Home service professionals for plumbing, HVAC, electrical, pest control and cleaning

Who They Work For

Home services like plumbing, HVAC, electrical, pest control and cleaning, plus many professional services such as legal, financial and real estate. Eligibility depends on your industry and location.

What We Handle

  • Eligibility check and account setup

  • Help with Google’s verification and background check process
  • Profile, service area and business hours optimization
  • Review strategy to improve ranking
  • Lead review and rating for calls that do not qualify
  • Budget management and reporting
Laptop and phone showing a Local Services Ads profile, map and incoming lead call

Frequently Asked Questions

What is the difference between Local Services Ads and Google Search Ads?

Local Services Ads charge per lead and show a trust badge. Search Ads charge per click and give you more control over keywords and ad copy. Many service businesses run both.

It shows the business has passed Google’s screening and verification checks for Local Services Ads. Google replaced the older Google Guaranteed and Google Screened badges with this single badge and discontinued the money-back guarantee, so customers are no longer reimbursed through the ad.

Local Services Ads work for home services like plumbing, HVAC, electrical, pest control and cleaning, plus many professional services such as legal, financial and real estate. Eligibility depends on your industry and location.

Local Services Ads appear above regular search ads for many service searches. Customers see your reviews, service area and the Google Verified badge before they contact you.

Google now credits many low-quality leads automatically, and lead ratings in your account tell Google which leads did not qualify. We review and rate your leads as part of our Local Services Ads management, along with profile optimization, review strategy to improve ranking, and budget management and reporting.