Answer engine optimization (AEO) shapes your content around the questions people ask. Instead of a page that only mentions a topic, you get clear questions, direct answers and supporting detail that search engines can pull into an answer box.
We find the real questions your customers ask in Google, People Also Ask, AI tools and your own sales calls.
A short, clear answer first, then the detail. Headings written as questions where it helps.
Formats search engines like to feature for how-to, cost and comparison questions.
Focused FAQs on each service page.
FAQPage, HowTo and Article schema where it fits.
Answers connected to the service pages that convert.
Some searches end with the answer on the results page. Being the cited source still builds trust, and people with a bigger need click through to learn more or call.
AEO focuses on getting specific answers featured. GEO focuses on getting your business recommended. We usually do both together.
Answer engine optimization (AEO) shapes your content around the questions people ask. Instead of a page that only mentions a topic, you get clear questions, direct answers and supporting detail that search engines can pull into an answer box.
AEO answers can show up in Google AI Overviews and AI Mode, featured snippets and People Also Ask, voice search on phones and smart speakers, and AI assistants like ChatGPT, Gemini and Claude.
We research the real questions your customers ask in Google, People Also Ask, AI tools and your own sales calls. Then we format each answer with a short, clear answer first, followed by the detail.
Always ready to help and answer questions promptly!
One of the things we LOVE about SP Marketing is their customer service. They are always ready to help and answer questions promptly.
Richard V., Photography by Verdi
They help maximize my business goals!
I love SP Marketing! They help maximize my business goals and help make me look even more professional to my clients!
Tim Passon, ACES Sales LLC
They are in the customer service business first!
I've been with SP Marketing for nearly 8 years and the experience has been outstanding... They are in the customer service business first.
Gordon Parkman
Call and a human being answers the phone!
Straight shooters, call and a human being answers the phone... A big thank you to Mike and the gang for making our life at Kidstop & Babystop a little, a lot easier. You make my visions a reality!
Kate Tanner, Kidstop & Babystop
Customer service and a product that works is a winning combination!
We have used the SP Marketing team for 10 plus years and they have always exceeded our expectations. Customer service and a product that works is a winning combination.
Howard Fleischmann, Community Tire Pros
Timely, quality work at a fraction of the price!
I have been so impressed by Paul and Mike of SP Marketing Experts. They provide timely, quality work at a fraction of the price our agency was charging us.
Megan McNamee
Professional, creative, down to Earth!
Paul Sutton & the SP Marketing team are ONE IN A MILLION! Professional, creative, down to Earth, and above all ---- AMAZING customer service. Paul has been a HUGE part of our new website design, rollout, and maintenance ---- we could not have done it without you Paul. THANK YOU!
Clayton Janson
Would NOT use anyone else!
I have worked with SP Marketing for over 6 years and would NOT use anyone else! They are responsive, timely, quality work and excellent customer service.
Jeni Barbush
I had an incredible experience working with SP Marketing!
I had an incredible experience working with SP Marketing Experts by FireDrum. Mike Toll guided the process and Paul Sutton built me a beautiful, custom site that is getting rave reviews. The creation was transparent, communicative, and very fulfilling. These are technically savvy, creative, responsive professionals who know how to communicate and get the job done. I am thrilled with my site and with my on-going relationship with SP Marketing Experts. They truly are experts!
Kristin Atwell
They are very professional and very easy to work with!
In order to stay competitive as a business you have to be regularly posting on social media. However, I own a small business and managing my own social media while I’m trying to run a company isn’t really productive. Thankfully, I found SP Marketing. They have been great. They do all of our social posts for us so that I don’t have to worry about it. It’s really helped the business grow. They are very professional and very easy to work with. I don’t know what I did without them.
Angela Tolbert
They do a fantastic job. They really delivered for us!
SP Marketing helped us completely redo our website. The old one was such a mess and we needed so much help. The end result was modern, easy to read, and very user friendly. I couldn’t be happier with their services. They did such a great job for us. I would 100% recommend them to anyone who has a business and needs website or marketing help. They do a fantastic job. They really delivered for us.
Harry Warner
Such great customer service!
I just love SP Marketing Experts. I needed some major help with link and citation building and these guys were able to handle everything for me. Their services have been so useful. I can't remember the last time I worked with a company that had such great customer service. If you're looking for any kind of digital marketing help for your company this is the first and only company I would recommend.
Cherry Peterson
The uptick in sales has been wonderful!
We hired SP Marketing to run online and social media ads for our company. I wasn’t really sure what to expect but decided it was worth a shot. The uptick in sales has been wonderful. These guys really know what they’re doing and their ads have brought us so many new customers. I’m so thankful. I highly recommend them.
Joseph Ortiz
This company is fantastic at what they do!
I use SP Marketing for a number of things but I have to mention how useful it’s been having them help with Google Pay per click management. This company is fantastic at what they do. They are on top of everything and they are always so professional. I really don’t know what I would do without them. If you need any kind of digital marketing help this is the first place I would recommend. They put a lot of emphasis on customer care and they have really helped my business grow.
Kenneth Robinson
SP Marketing Experts is a Scottsdale digital marketing agency, web design firm and website host. Since 1999 we have helped businesses get found on Google and in AI search, win more customers and keep their websites fast and secure.
1-877-347-3376
Statistical Performance Marketing
www.spmarketingexperts.com
9903 E. Bell Rd., Suite #120-B
Scottsdale AZ 85260
© Copyright 2026 | Statistical Performance Marketing, a FireDrum Internet Marketing company. All rights reserved.
Free SEO and AI Visibility Audit
We will review your website, local visibility, tracking and AI search presence, then show you the clearest opportunities on a short call. No cost and no obligation.
