Platforms
What’s Included
How a Paid Social Campaign Runs From Launch to Lead
Step by Step
- Tracking first. We confirm your pixel and conversion API are sending the right events, so the platform learns from real leads instead of page views.
- Audiences. We build a small set: people in your area who match your customer, past website visitors, and customer lists you already own and have permission to use.
- Creative. We launch several ads with different hooks, images and short videos, so the data shows which message works.
- Review. Ads that draw clicks but no leads get cut. Budget goes behind the ones that bring in leads.
- Refresh. Social audiences see the same ad many times. When results start to slip, new creative goes in.
What We Need From You
- Admin access to your Facebook page, Instagram account and ad account, plus LinkedIn or TikTok if you use them
- Real photos and video of your team, your work and your location. These usually beat stock images, and our video production team can shoot more.
- An offer worth stopping for, such as a free estimate, a seasonal promotion or a consultation
- Someone who calls new leads back quickly
Why Lead Quality Takes Attention
Instant form leads are easy to submit. That is why they come in fast, and why some of them go cold. We add qualifying questions to the form where it helps, and we ask your team to mark which leads were real.
That feedback is how we tell a cheap lead from a good one. Speed matters too. A lead who waits a day to hear back has often moved on.
Who It Fits, and Who It Does Not
Paid social works well for businesses with a visual product or service, a local service area, a clear promotion, or a B2B buyer you can describe by industry and job title. It also helps new businesses that few people know to search for yet.
It works less well when buyers only look for you in an emergency, like a burst pipe or a locked-out car. Those customers go straight to search, so PPC management usually comes first.
How Progress Is Measured
We report spend, leads, qualified leads and cost per lead by platform and by ad. Likes and reach are noted, but they do not decide where the budget goes. For the bigger picture beyond ads, read our post on creating a successful social media strategy.
