What We Handle
Works with WooCommerce and most major eCommerce platforms.
Is Google Shopping a Good Fit for Your Store?
Shopping ads can sell a lot of product, but they reward stores that are set up for them. Here is how to tell if your store is ready, and what to fix first if it is not.
Good Fit
- You sell physical products with a fixed price listed on your site
- Your margins leave room to pay for clicks and still profit
- Your inventory is accurate, so ads do not send buyers to out-of-stock items
- You have clear product photos on a plain background
Not a Good Fit Yet
- Your products are custom quoted, so there is no price to show
- Your margins are so thin that any ad cost wipes out the profit
- Your site has no visible shipping, return or contact information
If you are not a fit yet, we can usually help you get there. Sometimes that means fixing the store itself through our eCommerce website design work.
What to Prepare
- Brand names and product identifiers, such as UPC codes, where your products have them
- Your shipping rates and return policy, written out on your site
- Your cost or margin by product or category, so we know which items are worth pushing
- A list of best sellers, seasonal items and products you want to clear out
Mistakes That Cost Stores Money
Price mismatches. When the price in your feed does not match the price on your product page, Google can reject the item. This often happens when a sale ends and the feed does not update.
Text on product images. Watermarks, promo badges and borders can get images rejected.
One campaign for everything. When a low-margin item and a high-margin item share a budget, the cheaper item often wins the spend while the profitable one gets little.
How We Measure Progress
We look at revenue and return on ad spend by product group, not just the account total. A strong overall number can hide products that lose money on every sale. We also watch how many products are approved and active, because a product that is not showing cannot sell.
A slow store also hurts Shopping results. If you run WooCommerce, our managed WooCommerce hosting keeps checkout fast and stable. For budget planning, read how much to spend on Google Ads.
