Your Customer List Is Your Best Marketing Asset
It costs far less to sell to a past customer than to find a new one. Yet most businesses email their list rarely, or not at all.
We run your email program for you. Campaigns go out on schedule, automations run in the background and you see the revenue they bring in.
What We Do
Our Own Email Platform
We run campaigns on FireDrum Email Marketing, our own platform, and we also work in the platform you already use.
Built for Deliverability and Compliance
We follow CAN-SPAM rules and SMS consent requirements, keep your list clean and set up domain authentication so your emails reach the inbox.
What to Expect When We Take Over Your Email Program
The First Few Weeks
We start by looking at what you already have: your list, your platform, past campaigns and any automations that are running. Many businesses find old sign-up forms that no longer connect to anything, or a welcome email that has not been updated in years. Those get fixed first.
Next we agree on a sending calendar and the first one or two automations to build. For most service businesses that is a welcome series and a follow-up for new leads. For online stores it is usually abandoned cart and post-purchase emails.
What We Need From You
- Access to your email platform, or permission to set one up for you
- Your logo, brand colors and any photos you want used
- Upcoming promotions, events, new services or seasonal dates
- A quick answer when we send a draft for approval
You do not need to write anything. A short note or a voice memo about what is happening in your business is often enough for us to build an email around.
How Results Are Measured
Open rates are less reliable than they used to be, because some email apps open messages automatically. We put more weight on clicks, replies, form fills, booked appointments and sales where your store or CRM can report them. Unsubscribes and spam complaints tell us whether the content and frequency are right.
Email results show up in your regular monthly report alongside your other channels. Our first 90 days overview explains how onboarding and reporting work.
Who This Is a Good Fit For
Managed email works well for businesses with repeat customers, a long sales cycle or a list of past leads that never bought. Restaurants, home services, healthcare practices and online stores are common examples.
Who It Is Not a Fit For Yet
If you have no list and no website traffic, email has very little to work with. In that case it usually makes sense to build traffic and sign-ups first, then add email once contacts start coming in. Email can be part of any of our monthly marketing packages, and we can tell you honestly whether now is the right time to start. If your customers also read texts, we can add SMS marketing to the same plan.
