Why Streaming?
Built to Drive Action, Not Just Awareness
We pair streaming with search, retargeting and geofencing. People see your commercial, then see your ads when they search or browse. That is how streaming turns into calls and sales.
How We Run Your Campaign
How to Tell Whether Your Streaming Ads Are Working
Set the Baseline Before Launch
Most people watch streaming TV from across the room, so few viewers click anything. The proof shows up in other places. Before the first spot runs, we record where these numbers stand:
- Searches for your business name
- Direct visits to your website
- Calls and form fills by week
- Website traffic from the zip codes you are targeting
Comparing those numbers during and after the campaign tells a clearer story than completed views alone. We are clear about which changes are tracked and which are estimates.
Give It Enough Time and Frequency
A household that sees your commercial once rarely remembers it. We plan for steady frequency over a flight of several weeks instead of a short burst, and we cap how often one household sees the spot so it does not wear out.
Results tend to build gradually. We watch delivery during the flight and judge business results at the end, not after the first week.
Who It Fits, and Who Should Wait
Streaming works well for businesses with a defined service area and customers worth a meaningful amount, such as home services, healthcare, legal, real estate and local retail. It also suits brands that already run search ads and want more people searching for them by name.
It is usually not the right first step for a business with weak search visibility or a website that does not convert. People who see your commercial will look you up, so your search ads and landing pages need to be ready before the spot airs.
What to Prepare
- One clear message and one offer for the spot
- Your service area by city or zip code
- A description of your best customers
- Any existing video footage or audio you can share
Common Mistakes
- Cramming several messages into 30 seconds
- Running a short flight and calling it before it builds
- Launching without a way to follow up, such as search ads or geofencing
How Budget Is Handled
Ad spend for the placements is separate and is not included in our plan prices. The amount depends on your markets, audience size and flight length. Your flat monthly plan covers planning, management and reporting.
