Your Google Ads Account, Managed Like It’s Our Money
Google Ads gives you many ways to spend money. We make sure each dollar has a job. We choose the right campaign types for your goals, set clear targets and adjust every week.
Already Running Google Ads?
We will audit your account for free. We check tracking, wasted spend, keyword match types, ad quality and landing pages, and show you what we would change.
What Google Ads Management Includes
How We Build a Google Ads Account Step by Step
Step 1: Get Tracking Right Before Spending
Google’s automated bidding learns from the conversions you give it. If it counts page views or duplicate form fills as leads, it will chase the wrong people. We confirm that calls, forms and, where possible, sales are recorded correctly before campaigns go live.
Step 2: Start Narrow
Most accounts begin with Search campaigns for the services that earn you the most, in the area you actually serve. That produces clean data on which keywords bring leads and which only bring clicks.
Step 3: Add Automation Once There Is Data
Performance Max and automated bidding tend to work better when the account already has a steady flow of real conversions. Launched too early, they can spend broadly while they learn. We add them when the data supports it, and we keep reviewing the search terms and placements Google reports.
Step 4: Expand What Works
Once search produces leads at a cost that works for you, we add campaigns that bring visitors back or reach new people. Eligible service businesses can also add Google Local Services Ads, which charge per lead instead of per click.
Who Google Ads Fits
Google Ads fits businesses whose customers search for the service by name and whose margin can cover the cost per click in their market. If search volume is very low or clicks cost more than a customer is worth, we will tell you before you spend.
What to Prepare
- Admin access to your Google Ads account, if you have one, plus Google Analytics and Google Business Profile
- Your service area and the services you want to grow
- Your average job or sale value, so we can set a target cost per lead
- A way for your team to mark which leads were real
How Budget Is Handled
Ad spend is paid directly to Google and is not included in our plan prices. Your flat monthly plan covers our management time. For help picking a starting number, read our guide on how much to spend on Google Ads.
Mistakes to Avoid
- Not having admin access to your own account, so its history leaves when an agency does
- Accepting every automated recommendation without checking how it affects cost per lead
- Launching every campaign type at once on a small budget
- Changing bids daily before the data has settled
Thinking about moving your account to a new team? Our checklist for switching marketing agencies covers what to secure first.
Frequently Asked Questions
What Your Google Ads Report Shows
You should be able to see what your ad budget bought. Here is the format we use for paid search reporting.
Illustrative example. The numbers are made up to show the format of a monthly report.
The Numbers for the Month
| Lead source | Leads | Qualified | Cost per lead |
|---|---|---|---|
| Google Ads | 32 | 22 | $53 |
| Meta ads | 11 | 6 | $64 |
| Organic search and maps | 5 | 3 | Not applicable |
Work Completed
- Paused six search terms that brought clicks but no calls
- Launched a new landing page for the spring offer
- Fixed the form tracking on the contact page
Next Steps
- Test a second headline on the landing page
- Move budget toward the campaign with the lowest cost per qualified lead
What a report can and cannot show. We track the calls and form submissions your tracking can capture, and qualified leads where your team records them. Some customers call from a business card, visit in person or search again weeks later, so no report can connect every lead or sale to a single source. We tell you what is tracked, what is estimated and what is not.
