Graphic Design That Builds Your Brand

What to Gather Before We Start

• Your current logo files, even if you plan to replace them
• Examples of designs you like and dislike, from any industry
• Where the design will be used: vehicles, signs, social media, packaging, print or web
• Any colors, words or symbols that must stay, or must never be used
• Who has final approval, so feedback comes from the right people

Knowing where a piece will live changes the design. A logo that has to fit on a truck door and a tiny social profile image needs simpler shapes than one that only appears on a letterhead.

What a Finished Brand Package Should Include

A logo is only useful if your team and vendors can use it correctly. A complete package should include:

• Full-color, one-color and reversed versions for light and dark backgrounds
• Horizontal and stacked layouts, plus a small icon version
• Vector files for printers and sign shops, and web-ready files for your site and social profiles
• Your color codes for print and screen, and the names of your fonts
• A short guide showing how to use the logo and what to avoid

How Feedback Rounds Work Best

Consolidated feedback moves faster than comments from several people at different times. We ask for one combined set of notes per round, focused on whether the design fits your customers rather than personal taste alone.

Common Mistakes to Avoid

• Adding too much detail, which disappears at small sizes
• Choosing colors that look good on screen but print poorly
• Rolling out a new logo on some materials but leaving the old one elsewhere
• Not owning the original design files

Putting the Design to Work

Design pays off when it shows up consistently. Once your brand assets are set, they can carry into your website design, your paid social ads and the templates used in your email marketing, so customers recognize you wherever they see you. Consistent use across every channel is what makes a brand feel established.

Need a new logo or a refresh? See how we approach logo design.