Schema markup is code added to your pages that describes what the content is. It tells search engines this is a business, this is its address, these are its services and this is a question with its answer. We add it in JSON-LD, the format Google recommends.
Name, logo, address, phone, hours, service area and social profiles.
Each service you offer and where you offer it.
Questions and answers on service and FAQ pages.
Owners, doctors, attorneys and advisors connected to your business.
Prices, availability and details for online stores.
Used where Google’s review guidelines allow.
Blog posts, site structure, videos and events.
Schema is not a direct ranking boost. It helps search engines understand your pages and can earn rich results that improve clicks.
Plugins cover the basics. Most sites still need Service, Person and FAQ markup, correct business details and fixes for conflicting markup.
Schema markup is code added to your pages that describes what the content is. It tells search engines this is a business, this is its address, these are its services and this is a question with its answer.
We implement Organization, LocalBusiness, Service, FAQPage, Person, Product and Offer schema, plus Review and AggregateRating where Google’s review guidelines allow. We also add Article, BreadcrumbList, VideoObject and Event markup, all in JSON-LD.
Yes. Schema gives AI tools reliable facts to use when they describe or recommend your business. It also connects your business, locations, people and services into one clear picture and reduces mix-ups with similarly named businesses.
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Kenneth Robinson
SP Marketing Experts is a Scottsdale digital marketing agency, web design firm and website host. Since 1999 we have helped businesses get found on Google and in AI search, win more customers and keep their websites fast and secure.
1-877-347-3376
Statistical Performance Marketing
www.spmarketingexperts.com
9903 E. Bell Rd., Suite #120-B
Scottsdale AZ 85260
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