Agency Capability. Small-Team Attention.

Big agencies add layers. Freelancers run out of capacity. We sit in the middle and keep the best of both.

How We Compare

 

Freelancer
Our Model

SP Marketing

 Large Agency
Who you talk to The freelancer The team running your account An account manager
Who does the work One generalist Our in-house specialists Often junior or outsourced staff
Services Usually one or two SEO, AI search, ads, web, hosting, email Many, split across departments
Website and hosting Rarely Built, hosted and maintained in-house Often outsourced
Reporting Ad hoc Monthly or bi-weekly, in plain language Monthly dashboard
Pricing Hourly Flat monthly packages Retainers or percent of spend
Terms Varies Month-to-month options Often 6 to 12 month contracts

No Outsourced Mystery Teams

Our own team plans, builds and manages your work. You know who is on your account, and you can reach them.

Clear Reporting

Reports lead with leads, calls, conversions and cost per lead. Every report explains what happened and what we are doing next.

Flat Fee. No Long-Term Contract.

Choose a package with a set monthly price. If we are not delivering, you are free to go.

Your Fractional Marketing Department

We set strategy, run the channels and hold the numbers accountable for a fraction of the cost of a full-time marketing director.

Arizona-Based Since 1999

We are in Scottsdale. When you call, a local person answers. When you want to meet, we can sit down in person.

Our Core Values

  • We do not waste time on work that will not bring in leads or sales.
  • We respond quickly and keep you informed.
  • We pay close attention to detail and own it when something needs fixing.
Illustration of three core values: focus on leads, quick responses and attention to detail

A Working Team, Not a Hand-Off

Your website, search presence, ads and email affect one another. We bring the people responsible for those channels into the same plan so a landing page, campaign and follow-up sequence support the same goal. You know who is working on the account and who to contact when priorities change.

The Numbers We Discuss

We agree on the actions that matter before reporting begins: calls, form submissions, booked appointments, orders or another qualified lead. We review where those actions came from, what they cost and what needs to improve. Traffic and rankings are useful context, but the discussion stays tied to the business outcome.

When to Bring Us In

Some clients come to us for a new site or a hosting move. Others have campaigns running but cannot tell which ones produce customers. We can start with one defined project, assess the current setup or coordinate ongoing work across channels. The first step is a conversation about the goal and the resources already in place.

What Your Monthly Report Looks Like

Our reports start with the numbers your business runs on: what you spent, how many leads came in, how many were qualified and what each lead cost. Then they cover the work we finished and what we are doing next, in plain language.

Illustrative example. The numbers are made up to show the format of a monthly report.

The Numbers for the Month

$2,400Ad spendPaid directly to Google and Meta
48Leads29 calls, 19 form submissions
31Qualified leadsWhere your team marks leads in your CRM or call review
$50Cost per lead$77 per qualified lead
Lead sourceLeadsQualifiedCost per lead
Google Ads3222$53
Meta ads116$64
Organic search and maps53Not applicable

Work Completed

  • Paused six search terms that brought clicks but no calls
  • Launched a new landing page for the spring offer
  • Fixed the form tracking on the contact page

Next Steps

  • Test a second headline on the landing page
  • Move budget toward the campaign with the lowest cost per qualified lead

What a report can and cannot show. We track the calls and form submissions your tracking can capture, and qualified leads where your team records them. Some customers call from a business card, visit in person or search again weeks later, so no report can connect every lead or sale to a single source. We tell you what is tracked, what is estimated and what is not.

Ready to Grow?