Holiday Omnichannel Marketing Guide

The holiday season is the most profitable time of the year for marketers — but the win no longer lives in a single channel. Shoppers move between their inbox, their social feed, a search result, a retargeted ad, and your website, often within the same afternoon. Deciding which holiday(s) to market around is up to you — no one knows your brand and company culture better — but it’s important to start strategizing now, and to plan each holiday as one coordinated push across every channel, not five separate campaigns.

Choose to promote holidays that complement your company’s goals, products, and services. If you advertise a holiday unrelated to your business — like a luxury jewelry company running deals on National Taco Day — you won’t see a return, no matter how many channels you use.

Your messaging in the run-up to each holiday should either promote sales of your product or service, or keep your brand top of mind. Every business is unique, so it’s up to you to choose the most effective type, voice, and design for each channel — and to keep that voice consistent across all of them.