Google Local Services Ads

Show up at the very top of Google with a trust badge. Pay for leads, not clicks.

How Local Services Ads Work

Local Services Ads appear above regular search ads for many service searches. Customers see your reviews, service area and a Google Guaranteed or Google Screened badge. You pay when a customer contacts you through the ad.

Who They Work For

Home services like plumbing, HVAC, electrical, pest control and cleaning, plus many professional services such as legal, financial and real estate. Eligibility depends on your industry and location.

What We Handle

  • Eligibility check and account setup
  • Help with Google’s verification and background check process
  • Profile, service area and business hours optimization
  • Review strategy to improve ranking
  • Lead disputes for calls that do not qualify
  • Budget management and reporting

Frequently Asked Questions

Local Services Ads charge per lead and show a trust badge. Search Ads charge per click and give you more control over keywords and ad copy. Many service businesses run both.

It means Google has verified the business. If an eligible customer is unhappy with work booked through the ad, Google may reimburse them up to a set limit.

Local Services Ads work for home services like plumbing, HVAC, electrical, pest control and cleaning, plus many professional services such as legal, financial and real estate. Eligibility depends on your industry and location.

Local Services Ads appear above regular search ads for many service searches. Customers see your reviews, service area and a Google Guaranteed or Google Screened badge before they contact you.

Yes. We handle lead disputes for calls that do not qualify. That is part of our Local Services Ads management, along with profile optimization, review strategy to improve ranking, and budget management and reporting.