Mike Toll

CEO of SP Marketing Experts, a division of FireDrum Digital. Mike leads strategy for the agency and its clients, with a focus on SEO and paid advertising.

About Mike

Mike Toll is the CEO of SP Marketing Experts, a division of FireDrum Digital, based in Scottsdale, Arizona. He sets the direction for the agency and works directly with clients on the strategy behind their search and advertising programs: which searches to win, where to spend, and how to tie every campaign to calls, leads and sales.

Mike reviews and edits the articles on our blog, with a focus on search engine optimization, AI search and paid advertising.

Areas of Focus

  • Search engine optimization and local SEO
  • Visibility in AI search, including Google AI Overviews and AI assistants
  • Google Ads and Microsoft Advertising
  • Paid social advertising
  • Marketing strategy and budget planning

Articles by Mike

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